In reply to Wild Wood.

The album won't do big numbers, but it won't mean a thing. HER is talented (you can unplug the instruments), she is attractive and young (easy to mass market), and seems to be a good study on how to properly play the industry game (until she doesn't need/want to, again she IS talented). Her performance game seems to be stepping up with each appearance and it's varied (look at Super Bowl pre-game vs. this Oscar's performance - both styles handled WELL). What exec WOULDN'T invest at this point? There are few in her generation that are better in this moment...