Beyonce continues to blaze a trail with her business empire – and new haircare line CÉCRED is her latest venture.
Officially launched this week, Queen Bey celebrated its arrival with an elegant event in Los Angeles.
Joined by her Mom and partner in the business, Tina Knowles, and daughter Blue Ivy Carter, the superstar mingled with guests and beauty tastemakers and opened up about her mission with CÉCRED.
The event follows Beyonce’s stunning spread on the cover of ESSENCE Magazine to promote the brand’s landing.
Check out more from the launch night celebration below…
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