Katy Perry and team are pulling out all the stops to ensure her next studio album, ‘Smile,’ lands atop the Billboard 200.
Despite only seeing one of its multiple buzz and official singles (‘Never Really Over’) enter the Billboard Hot 100’s top 20, her fifth LP – originally due on shelves August 14 – is enjoying a high profile rollout ahead of its August 28 release thanks to Perry’s promotional onslaught which has included appearances in top magazines, news outlets, and more.
In addition to building awareness for the forthcoming set, the GRAMMY nominee has also teamed with international fashion retailer, SHEIN, as a curator of their ‘KATY X SHEIN’ collection. In return, the brand is selling her album for $5.99.
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