Beyonce has taken the haircare sphere by storm with her new CÉCRED line.
And with the brand having won its first award for its innovative impact, the superstar seized the moment to showcase its effect on her own hair.
Renowned for her lush locks, Queen Bey gave a personal insight into her process and how CÉCRED her has tresses looking better than ever.
Watch the #CecredWashDay video after the jump…