It’s official: Miley Cyrus’ new album, ‘Younger Now,’ has delivered one of the worst first week sales figures of any established female pop act this decade.
Unlike Fergie’s abysmal numbers (which can to great degree be attributed to lengthy inactivity and the 10 year time lapse between her two solo projects), Cyrus has been fairly active over her storied career and even managed to see her last studio album, 2013’s ‘Bangerz,’ blast to the top of the Billboard 200 with approximately 270,000 units moved its inaugural week.
For ‘Younger,’ her fifth official era, the pop darling opted to abandon her temporary love affair with Urban pop to embrace her country roots. And, while the shift appeared promising at its onset as the lead single, ‘Malibu,’ made a splash in the Hot 100’s top 10, that run was short-lived.
Despite an aggressive promo run that saw her hit the talk show circuit and more, the new album found itself lost in the fray of a host of big name releases – namely her fellow pop star Demi Lovato and the return of Country Pop Queen Shania Twain. The result? Miley, as forecasted, wound up miles behind the two powerhouses:
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