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Not even an all-star lineup featuring the likes of Queen of Pop Madonna, Celine Dion, Britney Spears, Ariana Grande, Justin Bieber, and Rihanna were enough to save the 2016 Billboard Music Awards from tanking.
Its highly anticipated performers list and tribute to late pop icon Prince drummed up what was once perceived as ample buzz, final ratings report indicate the exact opposite.
Giving the annual awards showing its lowest viewership in 4 years, tuck in below to find out just how many people tuned in to the Ludacris & Ciara-hosted affair: