Keri: Very good, thank you.
Sam: Youāre currently out on tour with Ne-Yo here in the UK. How has that been so far?
Keri: So far, so great! Iāve got to say the crowds over here have been receiving me very well and of course Ne-Yo. Heās got loyal fans, but I never would have guessed I have as many as I have. I see people singing my lyrics, and every night I can see the fruits of my labour.
Sam: Thatās awesome. Congratulations on the success of āIn a Perfect World.ā Personally I find it to be one of the most consistent R&B efforts Iāve heard in a long while.
With that said, were you a bit worried about some of the initial singles not necessarily sky-rocketing as youād perhaps hoped ā namely āEnergyā and āReturn The Favourā?
Keri: I am always pleased with anything ā any time my video plays on the TV, any time it plays on the radio, everything counts. I think of it as really paying your dues, and eventually awareness of you will grow, and now weāre at a very good place. So I think everything in due time.
Sam: Was going with āTurning Me Onā a conscious effort? It has a markedly different sound to anything else youāve previously released or that was on the album.
Keri: Absolutely! I mean, thereās another side of me. Iām from Decatur, Georgia and that is a predominantly black neighbourhood with a lot of lower-class and some middle-class neighbourhoods. I guess that is the song that probably properly describes the type of girl I am, in relation to where Iām from. So yeah, it was definitely a conscious effort to make sure that I stay close to home on some records.
Sam: I like to describe this album as one of those where almost every song could be a single. What are the next singles we can expect to hear from the album?
Keri: After āKnock You Downā here (in Europe) it is āEnergy.ā In the States weāre going with āSlow Dance.ā
Sam: I love āSlow Danceā. Will you be shooting the video for it any time soon?
Keri: Iāve already shot it! Paul Hunter directed it.
Sam: What can we expect from the video? Iāve seen the live performances of the song, theyāre veryā¦sensual (laughs).
Keri: Yeah. It is a bit of that, but itās a bit toned down for the video, because you got so much censoring, I canāt do everything I do on stage (laughs). So when people come out theyāre probably still gonna be a bit surprised to see it live, after seeing the video. But Iām very pleased with the video. I love the colours and itās reminiscent of the whole late 70s early 80s era in music.
Sam: There have been some murmurings about a re-release of āIn a Perfect Worldā, is that something we can expect anytime soon?
Keri: Yeah, by the end of this year Iād love to throw on some tracks that I wanted on there initially. And of course Iāll also be recording a couple new tracks with Timbaland and with Polo (Da Don), so yeah, look forward to a re-release.
Sam: Cool. A lot of your fans wanted to know if unreleased tracks like āLove Yaā and āCoverās Blownā will be on the album.
Keri: āCoverās Blownā ā I didnāt even know that leaked actually, I didnāt know you guys knew that record! (Laughs) That was a demo of just an idea we laid down one night, we never even finished it, so itās possible. āLove Yaā is one of my all-time favourite songs, so hopefully that will be on the re-release.
Sam: Have you started thinking about your next record?
Keri: I have not yet, other than like titles for itā¦.
Sam: I love the honestyā¦
Keri: (laughs) I definitely already have the photo shoot ideas in mind, but I really just wanna make sure we ride this album until the wheels fall off. I wanna make sure we capitalize off this moment with my debut album and make it as big a project as we possibly can, and make sure my exposure is at maximum capacity. I really want to be able to live life between albums and allow myself to be inspired by relationships and all the things about life.
Sam: Youāre an artist and a songwriter ā which would you *honestly* say you prefer the most?
Keri: Honestly speaking ā both. But I will say that songwriting for me was actually my plan B. Of course performing, being on stage, recording, and doing everything Iām able to do now was always my bigger dream. I have to say I didnāt even know songwriting existed until late in my teens, but before I was even double digits I was performing and was heavy into that life, so Iām living the dream every single day ā Iām all smiles.
Sam: What do you think is more important ā the music video or the live performance, and why?
Keri: I think the live performance. First of all more people are now able to see it with You Tube, and also people want to know if what you do on record you can do live. I take pride in the fact that I donāt lip-sync, my mic is on, unless in some maybe extreme case that I just do not have a voice. Even then Iāve gotten through a 15-minute with a crazy sinus infection and no voice. But sometimes you have to play it by ear, and sometimes your back is against the wall and youāre forced to have a backing track. Weāre only human, weāre not robots.
Sam: Thatās totally understandable. So if you could sum up the current state of the industry in three words, what would they be?
Keri: Lighterā¦ upbeat, andā¦hmmā¦ I donāt knowā¦ Iām thinking of anotherā¦ because I feel music is in a great place, so I donāt know of one word to describe that, but itās in a really good place.
Sam: Do you feel any pressure moving ahead to silence those who say Keri Hilson can only score a hit with a collaborationā¦ a ācollaboration artist onlyā?
Keri: Absolutely, absolutely. Which is why I want to make sure my next single everywhere ā from āEnergyā to āSlow Danceā ā for those that donāt have my album, they understand what type of artist I am, and who I am. I want these records to define Keri Hilson, and I feel that the album does that. Even the features that we have do not overshadow me, and Iāve been told over and over that itās like the perfect placement. People of course put their foot in it, but they donāt outshine who Keri Hilson is on the album. But there are lots of people that do not have the album, so definitely I want to silence those (laughs).
Sam: Whatās your take on those who say that Ms Keri is “cocky”?
Keri: Cocky?! Definitely not. I will say Iām very candid. I have to say that those people who say that clearly donāt know me. People that do know me and have worked with me know that I donāt take myself too seriously. Iām just a person who is in love with music. At the same time it was not handed to me on a silver platter, I worked very hard for everything that is coming my way. Itās been a 12-year journey for me, so if they think Iām cocky they might not understand my journey and how hard I had to fight for this. Nothingās easy. Shout out to anyone trying to pursue whatever it is, itās gonna be a fight, and I think if you understood that about my story then you absolutely would not consider me cocky. Confident and happy and blissful and blessed and thankful ā all of those things I am!
Sam: Great! So tell us a little known fact about Ms Keri Baby.
Keri: A little known fact (laughs)?. I grew up an athlete! I grew up an athlete with a tenacious spirit. I excelled in swimming. I won county and I won state, then I competed for the state of Georgia in the junior nationals when I was 14 years old. Then basketball ā I played in high school. I was two years Best Offensive, senior year I was MVP, two years Captain. I come from that world, so if ever itās a cockiness people see or sense, itās really not that. But I am competitive; I do have a competitive drive. Not against any of my peers or people that would be considered competition, I donāt think at all about the competition. Iām competitive within myself. Iām that type of performer.
Sam: A lot of your fans want to know about your current writing projects, whether you are writing for anyone at the moment – particularly for Mary J Bligeās next album, and if youāll be featured on āShock Value IIā.
Keri: Iāll definitely be featured on āShock Value IIā, I can guarantee that. I donāt know whether my schedule will have me able to work on Mary J or Usher or Britneyās next projects. Of course some may know I did write āGimme Moreā and āBreak the Iceā for Britney, but I wasnāt able to work on this album because I was touring, so we just have to see. I mean, as long as Iām an artist, I definitely want to be writing and keeping my creative juices flowing for other artists.
Sam: Are you still a part of writing group The Clutch?
Keri: Umā¦ somewhat. Iām kind of the resident artist there (laughs). Iām the member that they never see. But Iām always representing The Clutch.
Sam: A lot of the fans also wanted to know with āReturn the Favorā there was an initial draft of the track that had the hook āIf you kiss me then Iāll kiss you backā ā why was it changed?
Keri: I donāt know! I changed the hook from what you hear, and it was really like a Timbaland call. He was like āNoā¦ I think I like the other one better.ā It was a creative call and no one was supposed to hear the other one and know the difference (laughs).
Sam: Ok. Michael Jackson tragically passed away recently, and it shocked and rocked the world. Where were you when you heard the news?
Keri: I was in LA where it all happened. I was headed to rehearsals and the crazy thing is we were rehearsing at the very same spot, literally right in the rehearsal room, right next to Michael Jacksonās band, where he would drop in every now and then.
Sam: Did you see him?
Keri: I never saw him, but a couple of my dancers and my choreographer laid eyes on him. As far as they knew he looked very healthy. Itās very unfortunate.
Sam: What are your thoughts moving ahead on the whole Michael Jackson legacy, and saga, etc?
Keri: Wellā¦ you knowā¦ I donāt know. Moving ahead I hope that all the scandal will be outweighed by how great of a person, philanthropist and performer he was. He is yet to be matched as far as the energy he emulates from the stage. There will never be another Michael Jackson, absolutely not.
Sam: Ok, a quick game. Best looking ā Kanye, Ne-Yo or Lil Wayne?
Keri: Umā¦Ne-Yo.
Sam: Female in the industry with the best weave?
Keri: (Laughs!!!) I donāt know. Halle when she decides to do it ā when she does it, she does it right (laughs!).
Sam: Finally what is your advice for up-coming stars?
Keri: Like I mentioned before, itās not gonna be an easy road, but God rewards diligence. It may not happen when you want it to, but keep honing your craft and push forward.
Sam: Ms. Keri Baby! Thank you for your time.
Keri: Thanks Sam.
Keri’s awesome album ‘In A Perfect World…’ is available in stores and on iTunes now!
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What do you think of our Keri Hilson interview?