So the numbers are in, and its not particularly good news for Kelly Rowland. According to Hits Daily Double, the Destiny’s Child singer sold approximately 83,000 copies of her new album ‘Ms. Kelly’ in its opening week. Despite charting at a respectable #6, the sales will obviously come as a disappointment to Kelly and her fans. There inevitably will be fresh calls for Kelly to leave the Knowles camp and spread her wings elsewhere. For, perhaps, the first time I agree.
Unlike many, I don’t lay blame on Matthew Knowles or Beyonce; in fact I don’t lay specific blame on anyone. However, there are a number of factors that have contributed to the current situation. Fact is, Beyonce is a major money generator for the label, explaining why they pump so much promotion and funds into her. Kelly, on the other hand, didn’t fare so well with her debut effort ‘Simply Deep’, hence she would not have been as high a priority with the label. It’s all business – Kelly most likely understands this too. Having said this, by not giving Kelly the platform to do better – via inadequate promotion – the label were (in)directly hindering her chances of success from the outset.
According to industry sources, Matthew Knowles and Music World, stepped in when they realised the label weren’t handling the project as it should – hence the recent increased presence of Kelly on TV, radio and magazines. Therefore, accusations of Matthew trying to sabotage the project etc are unfounded. Still, for many – as the sales show – his interjection may have come too little too late.
So what does the future hold for Kelly Rowland – the solo artist? I expect it to be business as usual – the video for the album’s 2nd single ‘Comeback’ is set to be shot in the coming weeks. Assuming the following singles achieve major-moderate success, the album may continue to sell steadily (ala Amy Winehouse); a re-release similar to that of Robin Thicke may also be a step in the right direction. Looking further ahead, it may be in her best interest to quietly (without controversy) leave the Knowles’/Music World and start afresh elsewhere – which may be inevitable if the label decide to let her go. I’m sure Kelly’s Destiny’s Child repertoire will ensure other labels’ interest. ‘Ms. Kelly’ proved that Kelly can deliver and is on par with her industry contemporaries; all she is in need of is the platform to showcase her full potential. There’s a time for loyalty and a time for business – now’s the time for Kelly to handle her business.
What do you think Kelly should do next?
