Beyonce’s Cecred Wins 2025 Most Powerful Beauty Brand, Sells 1 Restoring Edge Drop Every 16 Seconds

Beyonce ‘s award-winning haircare brand Cécred is proving unstoppable.

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It was recently crowned one of 2025’s most powerful beauty brands by WWD and its viral Restoring Hair & Edge Drops sells a unit every 16 seconds. The company has now unveiled its highly anticipated Protection Collection.

The five-piece line is dedicated to extensions, wigs, braids, locs, twists and other protective styles aiming to ease tension. Speaking on the new collection, Beyoncé said:

“I’ve worn my hair in many different ways throughout my career, including protective styles like wigs, weaves, extensions and braids, I couldn’t find anything that would make the take-down process easier or less damaging. Because the truth is, the take down matters just as much as the style itself. We focused on developing a line that could reduce the friction, pulling, and breakage that always happens.”

With Cécred, Queen Bey continues to reign not only in music but also in beauty. Check out the Cécred celebrations below:

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