Jay-Z’s New Hair Look Becomes Unexpected Win for Beyoncé’s Cécred

Fresh off the stage at the Roots Picnic in Philadelphia, Jay-Z has the internet buzzing, and not just because of his clap-back freestyle.

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The Brooklyn rap icon debuted a noticeably different look, trading in his signature locs for a full, curly brown afro that quickly became a trending topic across social media.

Now, it looks like Jay-Z may have accidentally become the newest ambassador for Cécred, whether he signed up for the role or not.

Beyoncé’s haircare brand recently revealed that Jay relied on Cécred’s Detangling & Conditioning Pre-Wash Treatment while removing his locs, a process that can be both time-consuming and demanding without the right products.

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A post shared by CÉCRED (@cecred)

The brand proudly highlighted Jay’s use of the product on social media, giving fans a glimpse into the hair transformation behind his new look.

Take a look:

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A post shared by CÉCRED (@cecred)

While Jay-Z has yet to be officially named a Cécred ambassador, the results speak for themselves.

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[Photo Credit: RN]