Harry Styles Recruited By Gucci For New Beloved Handbag Campaign

Harry Styles has a new gig.

For, he has been tapped by Gucci to feature in their latest campaign.

More details below…

The Italian fashion house nabbed James Corden to play host on a fictional Gucci talk show for its new Beloved ad campaign. In it, he interacts with Styles, Diane Keaton, Serena Williams, Dakota Johnson, Sienna Miller, and Awkwafina.

The ‘Watermelon Sugar’ singer wore flared jeans, a flower-printed top, and a fur coat. He also clutched a black Jackie 1961 handbag.

Gucci creative director Alessandro Michele, said in a press release:

“We decided to show the concept of ‘beloved’ in an ironic way in the campaign, being inspired by the fact that bags are the protagonists in my life and in the lives of many other people.”

“We went back in time to the original TV talk shows, where the protagonist is the bag itself, the big star. Very often these creations are named after influential women who conditioned the habits and customs of many. It is precisely because they have great personalities that in the industry we gave them these powerful names; and now we have them in a show and twisted with the idea that there were two stars: the bag and the actual talent. A game of cross-references between the two great protagonists.”

Watch the full of Styles’ appearance on the scripted talk show below…

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