New Video: KeKe Palmer – ‘Assets’

KeKe Palmer continues to give cuts from her critically acclaimed latest album, ‘Big Boss (Deluxe),’ the video treatment. The latest accompanies fan favorite ‘Assets.’

A 7-minute visual directed by Edgar Esteves, the cinematic clip shows viewers the many sides of the multi-faceted actor-singer through symbols of female empowerment and versatility.

“Shawty got assets / Good shape, silk press, good credit, she cold / Shawty got assets / She a independent stepper, she gon’ step when she want,” she sings atop Kenneth Paige production.

A toast to the independent women out there, hop inside to see ‘Assets’ in full.