Ciara Lands Adidas Endorsement Deal

According to reports, R&B star Ciara has secured a lucrative endorsement deal with Adidas. The singer, who is currently hard at work on her 4th studio album, joins other high-profile names including David Beckham to front the Adidas Originals 2010 global marketing campaign. As part of the deal, the 24 year old will serve as a spokesperson in the campaign’s TV commercials worldwide, as well as feature as a model in the print ads for the ladies line.

The Adidas deal adds to the ever-growing list of sponsors/endorsements Ms. Harris has under her belt, which as at writing include Verizon, DoSomething.org, Express (Skinny) Jeans and fashion designers Givenchy and Pucci.{Source}

More power to her!

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