New Video: Justin Bieber – ‘Boyfriend’

It’s finally here!

The video for Justin Bieber’s hotly anticipated (and much-teased) ‘Boyfriend’ premiered moments ago.

Get acquainted with new Justin after the jump…

Directed by X, the clip -while serviceable- was puzzling on many a front.

Where were the scenes churned out in the teasers from previous weeks? It would appear they were merely adverts for the song itself; ironic in that each served up more engaging visuals than this. Then, of course, there’s the “dancing” – which, much like the song, wasn’t as offensive as it was mediocre.

Still, Bieber continues to prove himself a formidable chart force, and with ‘Boyfriend’ siting at #2 on te Hot 100 (and rising), it looks to be a trajectory that shows no signs of slowing.

The cut’s housing album ‘Believe’ hits stores on June 19th.

Randomness: Did anyone else get a distinct flavour of NSync’s ‘Girlfriend’ and Justin (Timberlake)’s ‘Like I Love You’? Oh the irony…

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