New Video: Rita Ora – ‘Don’t Think Twice’

Rita Ora has debuted ‘Don’t Think Twice’ – the latest piece of her forthcoming studio album ‘You & I.’

The Pop chart-topper co-penned the track, which was produced by hitmaker Oak Felder.

Arriving on the heels of ‘You Only Love Me’ and ‘Praising You (ft. Fatboy Slim)’, the pulsating production has been paired with a compelling video shot by Academy Award winner (and Ora’s husband) – Taika Waititi.

A stunning continuation of Ora’s visual evolution, the clip (which was shot in New Zealand) sees the singer channel Katherine from Wuthering Heights while trapped in a ghostly forest. It explores the layered navigation of dreams and nightmares.

Speaking on the release, Ora said:

“Don’t Think Twice is about not thinking twice and just jumping in, romantically. You only live once, so it’s really about seizing the moment, and not being held back by thoughts of what might or might not happen.”

Watch the video below…

‘You & I’ is released via BMG on July 14.