Rihanna’s ‘Unapologetic’ Storms UK Top 10 Following Price Slash

Imitation is the best form of flattery.

The above, a fact ‘Fancy’ singer Beyonce will no doubt be aware of today, following her British chart triumph on Sunday.

For, as if by coincidence, the hours that followed her chart win  saw long time rival Rihanna announce she was to slash the price of her new LP ‘Unapologetic‘ by half in the very same market.

Did her seemingly reactive move pay off?

Find out below…

Now priced at £5.99, the project has now found itself nabbed a Top Ten spot on iTunes UK, perched at number 6.

Moving more units in the last week than Justin Timberlake‘s ‘The 20/20 Experience’ and Taylor Swift‘s ‘RED’, the album is set to nab a similar spot in the Official Charts this coming Sunday.

Problematic, as it’s the only complete album to hold a Top Ten spot at a discounted price- marking a bittersweet achievement for the singer, who’s developed quite a habit of cheapening her product to score chart points.

Back in 2009, she came under fire when her fourth studio album ‘Rated R’ went on sale for $0.99 but still failed o secure the top spot on the Billboard 200, after moving 181,000 units in its first week.

It was this move that stood as one of the many catalysts behind Billboard’s decision to rework their chart policy, revealing they were to ‘ignore’ any albums that were priced below the $3.49 point in the first four weeks of release.

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