Beyonce Teams Up with Ulta Beauty for the Ultimate ‘Cowboy Carter Tour’ Experience

Time to get dolled up! Beyonce has partnered up with Ulta Beauty for the Cowboy Carter Tour for the ultimate glammed-up experience.

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Ulta Beauty is getting ready to deliver THE concert-ready beauty experience inspired by the Cowboy Carter Tour.

Kelly Mahoney, Chief Marketing Officer of Ulta Beauty, expresses excitement about teaming up with Queen Bey for the tour. She says:

“Ulta Beauty sits at the intersection of beauty, culture, and self-expression—and this summer, there’s no bigger cultural force than Beyoncé’s COWBOY CARTER TOUR. From makeup and skincare to hair and fragrance, beauty is how fans show up for the moment, and we’re proud to be their destination for turning inspiration into expression. Whether you’re headed to a show or channeling the tour’s energy at home, Ulta Beauty is where the COWBOY CARTER TOUR experience comes to life.”

The many ways to experience this collaboration.

For City-Inspired looks, Ulta Beauty will unveil the first of seven special beauty looks. Each inspired by a Cowboy Carter city and reimagined in collaboration with local beauty influencers. Cities include: Los Angeles, CA; Chicago, IL; East Rutherford, NJ; Houston, TX; Washington, D.C.; Atlanta, GA; and Las Vegas, NV. It starts on April 28 in tandem with the trek’s launch.

Then, the Cowboy Carter Tour-Inspired Beauty Collection is a curated assortment of makeup, skincare, and CÉCRED haircare products that will be available in all Ulta Beauty locations and on ulta.com.

Plus, the Limited-time Retail Launch of CÉ LUMIÈRE. That’s right! Beyonce’s fan-favorite fragrance CÉ LUMIÈRE will be sold at select Ulta Beauty stores and on ulta.com. Marking its first-ever availability in stores.

Additionally, there will be Pro Team Masterclasses where fans can attend live masterclasses with Ulta Beauty Pro Artists on May 7 in Los Angeles and May 21 in New York City at select store locations.

There’s more in the form of the GLAMlab Virtual Try-On, where fans can enjoy Cowboy Carter Tour beauty looks on the go with an exclusive GLAMlab virtual try-on experience within the Ulta Beauty app.

Ulta Beauty will officially join the trek this April through July 2025.