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LA Reid Dishes On Ciara’s New Single, Videos, & Album

Published: Thursday 9th Aug 2012 by Sam

With Ciara‘s buzz single ‘Sweat’ having fast evaporated, all eyes have been on what the talented star is set to serve up next.

And while silence has greeted the ever-fervent question from fans, the singer’s mentor and label head LA Reid addressed the status of her ‘One Woman Army’ project on Bravo‘s What Happens Live last night.

As you’ll see below, Mr Reid may as well be Santa Claus, because oh did come baring gifts. See what we mean after the jump…

When quizzed by a caller about the latest Ciara happenings, the Epic Records chief responded:

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“She’s doing a photoshoot right now as we speak, she’s about to shoot two videos and we’re about to drop new Ciara music within the month. (We’ve) got a brand new album likely for Thanksgiving. That’s the plan.”

**********

While the “wait” is annoying for fans, especially after having promo pics and a supposed single dangled in front of them. it’s clear Ms. Harris is a top priority at her label.

And after ‘Basic Instinct’, it’s imperative that this new project has a premium “setup”, even if that means re-jigging dates and songs to ensure she smashes like she deserves to.

In keeping it all the way 100, after ‘Sweat’s release delete, it quickly became clear to us that Team Ci are re-focussing for a Fall/4th quarter roll-out. A window which sees more shows (including Reid’s X Factor USA) and other promotional opportunities present themselves. What’s more, the Holiday season often brings with it kinder wallets from record-buyers. All key components for a successful album campaign.

Hence, we can’t wait!

Tidbit: Here’s hoping ‘Overdose’ is one of the songs being revved up for the single treatment.

Your thoughts?

Comments 45

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  1. damn August 9, 2012

    I don’t think these records labels realize that by releasing such statements but not keeping them your just making fans loose faith in the artists not the label. I hope they stick to this, because if they don’t people are loose faith in ciara, and right now ciara needs all the support she can get!!

  2. Stacey August 9, 2012

    Finally some CIARA news! I’m glad she went back into the studio. Sweat wasn’t the right song for her and at least her label isn’t wasting energy on it, and moved on quickly.

    Can’t wait for the single and video. I like that L.A Reid is so hands on with her project.

  3. Rihanna Navy August 9, 2012

    Come on CiCi you need to drop a single already, i really want her back in the game musically. i’m still routing for you, we’re all routing for you. looking hella good in that picture btw.

  4. Sleazy August 9, 2012

    I’m just ready Lord You can take me Now If you wanna !!!!!!!!!! I’m just freakin ready *shakes* sings *Ooooooh haapppppppy day*

  5. Love on top August 9, 2012

    I’m so excited!!!!!!!!!!!!!!!!!!! Ci Let’s go!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Overdose is such a sure hit IMO

  6. Ready fa Ya August 9, 2012

    2 vids? Yessss Its most Likely “overdose” (pop) and “Boy outta here” (urban) sounds exciting !!!!! God please give this girl the success she deserves amen

  7. imusicjunkie August 9, 2012

    Ciaras videos are always HAWT! & 2! Its good this era is finally starting the right way.

  8. Sleazy August 9, 2012

    March to th beat I’m a ……. ONE WOMAN ARMY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Slay b**** slay

  9. Carl August 9, 2012

    YESSSSS Ciara finally, “SHE” is coming! 🙂

  10. Mhud August 9, 2012

    If only she could deliver vocally

    • FAF August 9, 2012

      Since when did that matter in dance/pop/hip-hop music?

    • That B*tch (would you like a rihfund with that)? August 9, 2012

      Just because she doesn’t have a powerful alto voice range doesn’t mean she can’t sing.

      • BEYFLOP EXIT STAGE LEFT!! AND TAKE YOUR 2 CAMELS WIT CHA!! August 9, 2012

        So as much shade u throw at RIHANNA!! CIARA CANT SING A FAST SONG OR A BALLAD!!!! IVE SEEN HER LIVE AND SHE WAS TERRIBLE!! IVE SEEN RIHANNA AT HER CONCERT AT MSG IN NYC AND SHE CAN SING LIVE!!!

  11. trizzy trainwreck August 9, 2012

    La reid is only starting to be fully behind cici cuz he knws that Tinashe will easily snatch her crown! If u dnt knw tinashe then google her!

  12. Reality101 August 9, 2012

    Let the church say Amen!!!!!

    • Reality101 August 9, 2012

      not to Tinashe…. I replied 2 this by mistake!! Lol so excited for Ciara news I’m gritting the wrong buttons lol

  13. truth tea August 9, 2012

    alot of people like to slate ciara for not working.
    yet rihanna is constantly partying while her songwriters and producers are doing her job for her and nobody says s***.

    • Kyle August 9, 2012

      I know Ciara hasn’t been riding the waves of success as of lately, but there is no denying her dedication to her craft. When she is working on new music, she is 100% devoted. I respect that!

  14. Jer August 9, 2012

    Heard it before. The same s*** we heard back in November and the same s*** we heard in April. So shes gonna have a NEW leas single and when that doesnt pop off the album is gonna be pushed back again with another new lead single?

  15. Ok August 9, 2012

    CiCi’s time has come and gone. I honestly don’t think anyone outside of her group of die-hard fans are checking for her. This album will be a “One Woman Flop”.

    • Letruth August 9, 2012

      Well your ass is obviously checking for her goon.

  16. monstarebel August 9, 2012

    Lmao at the C-Error fans that actually think she’s guna make a come back….lol overdose is so bubble gum pop that s*** weak as f***! So when this album flops what’s next? lol

    • Letruth August 9, 2012

      And you’ll probably be the 1st to illegally download it! So stfu!

    • GURL August 9, 2012

      READ THAT B****! Broke b******

  17. Lisa August 9, 2012

    Yeah I’m glad Ciara is coming back with some real dancing and great videos!

  18. Mobwife August 9, 2012

    I like Ciara and I’m rooting for her. She is doing the right thing in readying a BLACK FRIDAY release. The CD can be placed at a discount and sold just like Pink Friday, Dark Twisted Fantasy, Rihanna’s collection and so many other acts!

    >Go Cici, damn what a hater has to say!!

    >I find it very interesting how folks can drip and drool over Lady Gaga and that “manly looking beast” pAnk’s new projects but always talk trash about Ciara.

  19. Kyle August 9, 2012

    I have a feeling this album will be receiving the pushback treatment. Releasing it in the 4th quarter is stupid if you ask me. Ciara needs ALL EYES ON HER and when you release it in the 4th quarter you’re going up against a lot of competition. Aren’t Mariah Carey and Alicia Keys planning on dropping new albums in November? Whatever the case, good luck to Ciara and her team. I will be buying it of course!

    • FAF August 9, 2012

      4th quarter has the highest sales b/c of holiday season. Ppl tend to gift albums more during that period. Ciara’s on her 5th album, she’s no newbie….

      Anyway, can’t wait for this comeback, CI Lord knows Rihoena was bumping her gums & now the b**** is losing endorsements. God makes a way 😀

      • BEYFLOP EXIT STAGE LEFT!! AND TAKE YOUR 2 CAMELS WIT CHA!! August 9, 2012

        KEEP RIHANNA OUT UR MOUTH B****!!! NIKKI GARBAJ WILL NEVER BE ON THE SAME LEVEL KING RIH OR THE REAL QUEEN B LIL KIM!! NOW GO EAT A BOWL FROM DISEASED D**** B****!!!!

  20. RG2 August 9, 2012

    I have faith in Ci Ci, as long as she takes her time with this project and produces GOOD music she should be fine. Its not that she doesn’t have talent I just think that with “Fantasy Ride” & “Basic Instict” there was no support from the label along with bad timing and decision making. YOU CAN DO IT CIARA! 🙂

  21. WaitUrTurn88 August 9, 2012

    THESE PPL ON THIS SITE IS THE ONLY ONES WHO GO BUY THE ALBUM!! LMA0

  22. RG2 August 9, 2012

    I have faith in Ciara. I think that as long as she puts her focus on the right place, she delivers good music, promotion is on point (top-to-bottom), she should be fine. Its easy for people to write her entire career off as a flop because “Fantasy Ride” and “Basic Instinct” failed to be commercially successful but i believe Ci Ci is talented. NEVER LET FAILURE DETER YOU FRO REACHING YOUR GOALS Ci Ci & GOOD LUCK!!!!!!!! All we can do now is wait.

  23. RG2 August 9, 2012

    I think that when the album comes out, her team needs to book her for Wendy Williiams, 106 N Park, Conan O’Brian, David Letterman, SNL, Jimmy Kimmel, Jimmy Fallon, Ellen Degeneres, Good Morning American, The View, Live W/ Kelly.
    I DON’T KNOW, THEY JUST NEED TO MAKE SURE HER ASS IS OUT THERE AND DOIN INTERVIEWs AND PERFORMANCES TO LET PEOPLE KNIOW SHE’s BACK. IF PEOPLE LIKE YOUR MUSIC AND THEY SEE YOU ALL OVER PROMOTING YOUR S*** IT MAY CONVINCE THEM TO BUY IT.
    They even have her do some awards shows.

    • mobwife August 9, 2012

      She’s working with a “PROFESSIONAL HUSTLER” in LA Reid. He knows how to push artists and place them where they need to be. She will have a good media campaign strategy to help sell this CD I bet!

  24. B_STANNING August 9, 2012

    I love the dress she has on I guess because I love zippers lol

  25. Yeah yeah August 9, 2012

    I hope the so-called fans on this site actually BUY the album when it’s released, as opposed to downloading the leak and then blaming the poor sales on “lack of promo”.

  26. Back2Business August 9, 2012

    I’m ready for Ciara’s comeback cause that girl can dance her ass off & I am ready to be SLAYED!!!!

  27. Casual August 9, 2012

    I wish Ciara well, but L.A. Reid’s track record is iffy . . .

  28. prettigurlrockD August 9, 2012

    I can’t be mad at Ciara. She’s doing her thing. She knows how to serve up the heat for her music and videos. So I’m just gonna sit back and let history do it’s work. The only problem these days is promotion. You and your team gotta be hungry for it! Not everyone is going to get lucky like ADELE if they want sales.

  29. I Stan 4 Instagram Celebrities August 9, 2012

    Quit playin! y’all know ur gonna download dis album! aint nobody buyin s*** from Uncle Cicsus!

  30. rh August 9, 2012

    Yes csquad i am so happy right now cries. PLz plz let ciara have a hit :). one woman army lets goooooooooooooooooooooooooooo

  31. skintightjeans August 9, 2012

    You heauxs act like she’s Janet Jackson or somebody. ZZZZZZZZZ! So boring she made my wig slip off.

  32. S*** August 10, 2012

    Flop! Why is this h** even relevant now?

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