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MTV's VMAs Suffer Ratings Dip

Published: Friday 7th Sep 2012 by TGJ

Despite boasting appearances from One Direction, Rihanna, Taylor Swift and Nicki Minaj, it seems last night’s VMAs  is one MTV won’t be too pleased about today.

This, because after pulling in an audience of 12.4 million last year, last night’s show welcomed a less than stellar 6.1 million, likely to have been affected by the momentum garnered by close competitor, President’s Obama‘s speech at the Democratic National Convention.

The Hollywood Reporter explains:

About 6.1 million viewers tuned into Thursday night’s telecast of the VMAs, dropping more than half its audience from last year’s record 12.4 million haul. In the network’s target 12-34 demo, the VMAs drew a 5.3 rating.

Year to year, the VMAs were down more than 50 percent in total viewers.”

Highlights  from the event above…

Your thoughts?

Comments 23

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  1. Peter September 7, 2012
    +0

    Last year: Beyonce´s Performance & Pregnant 🙂

  2. Peter September 7, 2012
    +0

    Last year: Beyonce´s Performance & Pregnant 🙂

  3. Josh September 8, 2012
    +0

    No Lady GaGa no views!!! She makes the VMA’s. Its the truth 🙂

  4. Josh September 8, 2012
    +0

    No Lady GaGa no views!!! She makes the VMA’s. Its the truth 🙂

  5. Christian September 8, 2012
    +0

    Ummm there was no Britney, no Beyonce and no Lady Gaga. I’m sure MTV will make sure to have them 3 in attendance next year. Hopefully this will be a lessoned learned.

  6. Christian September 8, 2012
    +0

    Ummm there was no Britney, no Beyonce and no Lady Gaga. I’m sure MTV will make sure to have them 3 in attendance next year. Hopefully this will be a lessoned learned.

  7. Matt September 8, 2012
    +0

    No gaga – check. No beyonce – check. No Britney – check. There are three reasons why the ratings have more than halved, no other reasons but those

  8. Matt September 8, 2012
    +0

    No gaga – check. No beyonce – check. No Britney – check. There are three reasons why the ratings have more than halved, no other reasons but those

  9. mobwife September 8, 2012
    +0

    Well DUH!

    1) President Obama & the DNC were laying down the absolute differences btw the two political candiates! 🙂

    2) One Direction, Rihanna, Taylor Swift, Frank Ocean, Alicia Keys, Pink and Nicki Minaj were the so called highlights of the show 0_O? No offense to their fans but COME THE F**K ON! Where were the performers aka CHRIS BROWN, BEYONCE, LADY GAGA or ADELE! Say whatever the f**k you want to say about any of them, you and I both know when any of the 4 storm a stage it’s going to be a DAMN SHOW! Stop playin’… 🙂

  10. mobwife September 8, 2012
    +0

    Well DUH!

    1) President Obama & the DNC were laying down the absolute differences btw the two political candiates! 🙂

    2) One Direction, Rihanna, Taylor Swift, Frank Ocean, Alicia Keys, Pink and Nicki Minaj were the so called highlights of the show 0_O? No offense to their fans but COME THE F**K ON! Where were the performers aka CHRIS BROWN, BEYONCE, LADY GAGA or ADELE! Say whatever the f**k you want to say about any of them, you and I both know when any of the 4 storm a stage it’s going to be a DAMN SHOW! Stop playin’… 🙂

  11. Ronnie_Slim September 8, 2012
    +0

    Beyonce- No, Britney-No Gaga-No
    Did they think Rihanna, Nicki & Taylor was gone pull in Viewers. WRONG. Honestly I cut it off after the first 20 mins n just recorded it. Don’t think I’ll watch any time soon.

  12. Ronnie_Slim September 8, 2012
    +0

    Beyonce- No, Britney-No Gaga-No
    Did they think Rihanna, Nicki & Taylor was gone pull in Viewers. WRONG. Honestly I cut it off after the first 20 mins n just recorded it. Don’t think I’ll watch any time soon.

  13. Bitchplease September 8, 2012
    +0

    Beyonce barely shows up at award shows when the popular people are there..Like everybody was waiting to see what was going to happen with Drake, Chris, and Rihanna..Also we all know Wiz and Amber was being a look out for LOL Bey only comes when she’s the only big big name in the building..DMC was more important anyways..and they need to understand we’re tired of seeing the same damn people.. LIKE ENOUGH ALREADY..

  14. Bitchplease September 8, 2012
    +0

    Beyonce barely shows up at award shows when the popular people are there..Like everybody was waiting to see what was going to happen with Drake, Chris, and Rihanna..Also we all know Wiz and Amber was being a look out for LOL Bey only comes when she’s the only big big name in the building..DMC was more important anyways..and they need to understand we’re tired of seeing the same damn people.. LIKE ENOUGH ALREADY..

  15. mobwife September 8, 2012
    +0

    Just compare last year’s line up : Adele, Beyonce, Lil Wayne, Bey’s pet camel, Kanye West, and my main man CHRIS BROWN <– who just did the damn thing. A**holes complained and talk sh*t but they know he gave a memorable performance! That show had it going on from all sides. Again, this year there was no excitement and no real performers to speak of!

  16. mobwife September 8, 2012
    +0

    Just compare last year’s line up : Adele, Beyonce, Lil Wayne, Bey’s pet camel, Kanye West, and my main man CHRIS BROWN <– who just did the damn thing. A**holes complained and talk sh*t but they know he gave a memorable performance! That show had it going on from all sides. Again, this year there was no excitement and no real performers to speak of!

  17. mobwife September 8, 2012
    +0

    @Bitchplease

    I like Bey but you are right, she and that thing she married only show up when they are the nights big winners!

  18. mobwife September 8, 2012
    +0

    @Bitchplease

    I like Bey but you are right, she and that thing she married only show up when they are the nights big winners!

  19. Scream September 8, 2012
    +0

    Mary J. Blige was performing at the Democratic National Convention.

  20. Scream September 8, 2012
    +0

    Mary J. Blige was performing at the Democratic National Convention.

  21. danny b September 8, 2012
    +0

    you all are so delusional. King Beyonce only shows up when there are big names that can be said in the same sentence as her, i.e. people on her level. (Jay, Kanye, Wayne, Adele, Gaga, Britney etc.).. Going to a show where the “highlights” are supposedly Rihanna, Taylor Swift, One Direction and so forth is like having your mom chaperone your 6th grade back to school dance.

  22. Mark111 August 26, 2014
    +0

    MTV demographic is 13 to 22, that whole gen is internet driven, they don’t watch no MTV for music videos. I even said myself that here’s no reason they couldn’t stream the show as well. The HIVE just can’t accept that the world isn’t that into Beyonce, her Super Bowl halftime veiwership were lower than the previous one and the following one. So…
    And the BET awards is just getting better and bigger, it wasn’t because of a skype performance.

  23. sally August 26, 2014
    +0

    are people dumb or blind…beyonce performed her whole damn album…hell she won a monumental award and the ratings were trash…UMMMM clearly she’s not as beloved as the hive thinks….just accept the fact no one was checkin for her ass and be done with it lol

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