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‘Lip Lock’: Eve Shoots Album Packaging

63401ffb8f4d56e54443904d6d023cf1 Lip Lock: Eve Shoots Album Packaging

Finally!

Six years after the release of her smash hit ‘Tambourine’, Rap’s original ‘brand machine’ Eve readies the release of her new studio album ‘Lip Lock‘.

Now, as to whet the appetites of the general public, she released footage taken from a recent shoot in aid of the campaign, giving some insight into what we’re hoping will be her strongest project to date.

Watch the master at work below…

With the pressure on many a Femcee to match commercial highs scored in their earlier days, here’s hoping Eve has forged cuts innovative and ‘catchy’ enough to push themselves in the event she isn’t afforded the radio play she needs.

For, as much as sales shouldn’t define how one perceives an album, a lot more is riding on this project than many a Hip Hop loyalist is perhaps aware of- considering its success could see Eve pick up the major deal she’ll need to truly dominate in the way she did at the turn of the millenium.

Sure, while we could never doubt her lyrical ability, we are worried about what might happen to Brand Eve if this project doesn’t smash…at least on a critical tip. So, with months to go until release, here’s hoping her studio sessions forge cuts akin to the genius below…

Your thoughts?

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44 Comments

  • December 10, 2012 at 10:19 am
    Mrs Robyn Brown (Beyonce's Weave) says:
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    LOL…OK.

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  • December 10, 2012 at 10:21 am
    Monstarebel (Tamartian) says:
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    That album won’t sell more then 20k #Deal

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    truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT hoes) Replied:

    b**** how bout that STILL more than ur fav…b**** FELL OFF the chart the 2nd week…and what happen to her grammy nods hoe? She put 1,673,982 singles and vid this year ALONE! #NOWUDEALBITCH

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    PSA (FAF) Replied:

    ^ more than ur fave ki!

    3 yrs in kim only had 1 grammy nom

    nickis had 4

    and performed

    NOW SEETHE!

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  • December 10, 2012 at 10:22 am
    RITANATION says:
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    Remember y’all she had a hit six years ago.. She has to come out with another banger you know

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  • December 10, 2012 at 10:25 am
    PSA (FAF) says:
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    Album packaging??!? WTF?

    Eve u might wanna try to perform first #SMH

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  • December 10, 2012 at 10:27 am
    Nahjee says:
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    Eve I love you, but c’mon girl U really think people are checking for another eve album? Like you had missy put out singles and they flop on the charts what does that tell you about old school female rap. You just gotta sit back and see what the younger generation has to offer.. Eve you having a baby with a millionaire settle down enjoy life.

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    truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT hoes) Replied:

    Icki flopd hard with reup, u hoe

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    PSA (FAF) Replied:

    over 740k copies.. u mad ?

    How much did FLOPolution sell, d***?

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    DeezNuts Replied:

    “Flop FLop FLOPolution” barely went gold FAF! BARELY WENT GOLD BABE! How DARE these muffukkas act like EVE was tearing up the charts! lmfao!! No…she wasnt. If yall woulda bought her album the first time, she wouldnt be in this mess. hahaha

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    PSA (FAF) Replied:

    DEAD @ “Flop.. Flop.. Flop”

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  • December 10, 2012 at 10:43 am
    Christina Aguilera says:
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    Lmao she thinks people are gonna actually buy this s***? She will sell about 60k less than Lotus!

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    truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT hoes) Replied:

    And ur fav OUTFLOPPED herself chile

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    DeezNuts Replied:

    :O LMFAO! hahahah NO she didnt Christina you better shade that hoe!

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  • December 10, 2012 at 10:49 am
    PEACE OF WEAVE says:
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    MORE PEOPLE ARE CHECKING FOR EVES ALBUM THAN THEY ARE FOR ROMAN REFLOP AND YOU HOES WILL DEAL

    LEAVE EVE ALONE

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    truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT hoes) Replied:

    EXACTLY chile!!

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    DeezNuts Replied:

    I threw up in my mouth a little! lmfao. Eve better flash a titty or sumthing before her album flops her career away! LMFAO

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    PSA (FAF) Replied:

    Keep thinking that , ugly

    nicki album is certified plat

    something this hoe will NEVER BE !

    dont matter what the sales are u will DEAL with RIAA !

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    SHARON Replied:

    Doesnt she have a platinum and a 2x platinum album already????

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    PSA (FAF) Replied:

    so does the QUEEN.. MAD?

    Pink friday is 2x plat ww

    RR is 1.2mil PLAT !

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  • December 10, 2012 at 11:01 am
    Bey Fan says:
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    she looks good

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  • December 10, 2012 at 11:06 am
    TRUTH SERUM says:
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    WHAT’S THE POINT?

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    truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT hoes) Replied:

    Yo momma

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  • December 10, 2012 at 11:07 am
    TeamEveandMissy says:
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    That’s my girl…..so get ready wack bitches bcuz pitbull in a skirt is coming wit real bars,real hip hop,and with no gimmicks and y’all will deal. E.V.E is lookin fierce in that photoshoot. A lot of ppl or checking for real femcees. Can’t wait!! Do u really not think she don’t knw what works in todays industry when she been sitting back and observing plzzzz I’m ready.

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    PSA (FAF) Replied:

    She wont sell s*** & u will REMAIN MAD!

    There’s Only room for 1 rap b**** !

    & thats not a flip flopping bulldagger.. KI !

    week #1: “i’m no gimmick!”
    1 week later – “I think nicki’s dope”

    ROFL !!!!

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    DeezNuts Replied:

    Lets see, WHY are a lot of people checking for real femcees? Why now? Whats changed since their last album flopped, dropped, and rolled?

    -Eve-Olution barely went gold.
    -A year after its release in 2011 Trina’s last album sold over 100k in the US. (LMFAO!!!!!!!)
    -The Cookbook by Missy didnt go platinum
    -Need I even Mention Lil Kim’s last album??? lmao

    Oh…I know! I think Nicki Minaj revitalized the female hip hop game! She put attention back on them with her overwhelming success and showed that female rappers can sell in this music climate! :0 haha

    Re-up In Stores. :)

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    BarbieSlayer Replied:

    Not in Walmart or Target. What are these “stores” you speak of, sissy?

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  • December 10, 2012 at 11:16 am
    kjxkd says:
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    ISNT SHE PREGNANT?

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  • December 10, 2012 at 11:36 am
    Bad Bytch says:
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    I luv me some Eve, cant wait until the album drops

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  • December 10, 2012 at 12:21 pm
    mobwife: Easy, Breezy & Beautiful just like him says:
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    YES that was my jam….Eve ft Sean Paul. She can drop another song like this one any time now!! :-)

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  • December 10, 2012 at 12:57 pm
    Monkey Name Rita says:
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    F L O P!!!

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    truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT hoes) Replied:

    Hoe

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    PSA (FAF) Replied:

    DEAD

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  • December 10, 2012 at 1:09 pm
    @_NoFucksGiven_1 says:
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    SHE THE f*** UP YOU CUNTS… GO HEAD MISS EVE

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    truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT hoes) Replied:

    Yaaassss!!

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  • December 10, 2012 at 1:22 pm
    truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT hoes) says:
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    Do u Eve!!

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    truth(i could drag the f*** ouuta icki but y, she did it on herself with reflop and no grammy nods. so ill just stomp her pissy fans p**** in chile) Replied:

    And f*** da haters. Hell, had to change my.name on yall hoez chile

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    DeezNuts Replied:

    Baby Honeychild Sugar Lump! THis album is going to FLOP! No shade, no lemonade boo! Seriously…her career is in danger if she puts this upstaged album in circulation. lmao please stop her!

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  • December 10, 2012 at 1:28 pm
    DeezNuts says:
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    Even Tho Minaj Reigns Supreme, I actually love Eve (and MIssy for that matter!). However, I hope she doesnt think she’s gonna just put out an album with 0 promo, 0 hits, and 0 attention. Shes setting herself, and NIcki Minaj doubters up for a huge embarassment by reaffirming that NIcki MInaj is the Queen of Hip Hop right now! Good luck to her tho!

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  • December 10, 2012 at 1:43 pm
    IDK says:
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    EVE!!!!! Can’t wait!

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  • December 10, 2012 at 1:48 pm
    the real xoxo says:
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    im looking forward to it!
    she doesnt have a bad album to her name!

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  • December 10, 2012 at 7:15 pm
    It's Utterly Bizaar! says:
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    Yay, new music from Eve! :)

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  • December 10, 2012 at 7:59 pm
    Yo Mammy says:
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    Sigh…another flop on the horizon.

    I want to have hope for the people I liked back in the day returning on top, but everyone has failed with the exception of a few people. She should have released the album when Tambourine was doing really well

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  • December 11, 2012 at 6:49 am
    meme says:
    Vote

    Love how Mary J. Blige’s My Life II album is playing in the backround haha

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