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‘Lip Lock': Eve Shoots Album Packaging

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Finally!

Six years after the release of her smash hit ‘Tambourine’, Rap’s original ‘brand machine’ Eve readies the release of her new studio album ‘Lip Lock‘.

Now, as to whet the appetites of the general public, she released footage taken from a recent shoot in aid of the campaign, giving some insight into what we’re hoping will be her strongest project to date.

Watch the master at work below…

With the pressure on many a Femcee to match commercial highs scored in their earlier days, here’s hoping Eve has forged cuts innovative and ‘catchy’ enough to push themselves in the event she isn’t afforded the radio play she needs.

For, as much as sales shouldn’t define how one perceives an album, a lot more is riding on this project than many a Hip Hop loyalist is perhaps aware of- considering its success could see Eve pick up the major deal she’ll need to truly dominate in the way she did at the turn of the millenium.

Sure, while we could never doubt her lyrical ability, we are worried about what might happen to Brand Eve if this project doesn’t smash…at least on a critical tip. So, with months to go until release, here’s hoping her studio sessions forge cuts akin to the genius below…

Your thoughts?

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44 Comments

  1. December 10, 2012 at 10:19 am
    Mrs Robyn Brown (Beyonce's Weave) says:
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    LOL…OK.

  2. December 10, 2012 at 10:21 am
    Monstarebel (Tamartian) says:
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    That album won’t sell more then 20k #Deal

    • December 10, 2012 at 1:18 pm
      truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT hoes) says:
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      b**** how bout that STILL more than ur fav…b**** FELL OFF the chart the 2nd week…and what happen to her grammy nods h**? She put 1,673,982 singles and vid this year ALONE! #NOWUDEALBITCH

      • December 10, 2012 at 1:21 pm
        PSA (FAF) says:
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        ^ more than ur fave ki!

        3 yrs in kim only had 1 grammy nom

        nickis had 4

        and performed

        NOW SEETHE!

  3. December 10, 2012 at 10:22 am
    RITANATION says:
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    Remember y’all she had a hit six years ago.. She has to come out with another banger you know

  4. December 10, 2012 at 10:25 am
    PSA (FAF) says:
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    Album packaging??!? WTF?

    Eve u might wanna try to perform first #SMH

  5. December 10, 2012 at 10:27 am
    Nahjee says:
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    Eve I love you, but c’mon girl U really think people are checking for another eve album? Like you had missy put out singles and they flop on the charts what does that tell you about old school female rap. You just gotta sit back and see what the younger generation has to offer.. Eve you having a baby with a millionaire settle down enjoy life.

    • December 10, 2012 at 1:19 pm
      truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT hoes) says:
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      Icki flopd hard with reup, u h**

      • December 10, 2012 at 1:22 pm
        PSA (FAF) says:
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        over 740k copies.. u mad ?

        How much did FLOPolution sell, d***?

      • December 10, 2012 at 1:34 pm
        DeezNuts says:
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        “Flop FLop FLOPolution” barely went gold FAF! BARELY WENT GOLD BABE! How DARE these muffukkas act like EVE was tearing up the charts! lmfao!! No…she wasnt. If yall woulda bought her album the first time, she wouldnt be in this mess. hahaha

      • December 10, 2012 at 3:24 pm
        PSA (FAF) says:
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        DEAD @ “Flop.. Flop.. Flop”

  6. December 10, 2012 at 10:43 am
    Christina Aguilera says:
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    Lmao she thinks people are gonna actually buy this s***? She will sell about 60k less than Lotus!

    • December 10, 2012 at 1:20 pm
      truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT hoes) says:
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      And ur fav OUTFLOPPED herself chile

      • December 10, 2012 at 1:41 pm
        DeezNuts says:
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        :O LMFAO! hahahah NO she didnt Christina you better shade that h**!

  7. December 10, 2012 at 10:49 am
    PEACE OF WEAVE says:
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    MORE PEOPLE ARE CHECKING FOR EVES ALBUM THAN THEY ARE FOR ROMAN REFLOP AND YOU HOES WILL DEAL

    LEAVE EVE ALONE

    • December 10, 2012 at 1:20 pm
      truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT hoes) says:
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      EXACTLY chile!!

      • December 10, 2012 at 1:31 pm
        DeezNuts says:
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        I threw up in my mouth a little! lmfao. Eve better flash a titty or sumthing before her album flops her career away! LMFAO

    • December 10, 2012 at 1:22 pm
      PSA (FAF) says:
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      Keep thinking that , ugly

      nicki album is certified plat

      something this h** will NEVER BE !

      dont matter what the sales are u will DEAL with RIAA !

      • December 10, 2012 at 3:37 pm
        SHARON says:
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        Doesnt she have a platinum and a 2x platinum album already????

      • December 10, 2012 at 10:46 pm
        PSA (FAF) says:
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        so does the QUEEN.. MAD?

        Pink friday is 2x plat ww

        RR is 1.2mil PLAT !

  8. December 10, 2012 at 11:01 am
    Bey Fan says:
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    she looks good

  9. December 10, 2012 at 11:06 am
    TRUTH SERUM says:
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    WHAT’S THE POINT?

    • December 10, 2012 at 1:21 pm
      truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT hoes) says:
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      Yo momma

  10. December 10, 2012 at 11:07 am
    TeamEveandMissy says:
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    That’s my girl…..so get ready wack b****** bcuz pitbull in a skirt is coming wit real bars,real hip hop,and with no gimmicks and y’all will deal. E.V.E is lookin fierce in that photoshoot. A lot of ppl or checking for real femcees. Can’t wait!! Do u really not think she don’t knw what works in todays industry when she been sitting back and observing plzzzz I’m ready.

    • December 10, 2012 at 1:23 pm
      PSA (FAF) says:
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      She wont sell s*** & u will REMAIN MAD!

      There’s Only room for 1 rap b**** !

      & thats not a flip flopping bulldagger.. KI !

      week #1: “i’m no gimmick!”
      1 week later – “I think nicki’s dope”

      ROFL !!!!

    • December 10, 2012 at 1:25 pm
      DeezNuts says:
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      Lets see, WHY are a lot of people checking for real femcees? Why now? Whats changed since their last album flopped, dropped, and rolled?

      -Eve-Olution barely went gold.
      -A year after its release in 2011 Trina’s last album sold over 100k in the US. (LMFAO!!!!!!!)
      -The Cookbook by Missy didnt go platinum
      -Need I even Mention Lil Kim’s last album??? lmao

      Oh…I know! I think Nicki Minaj revitalized the female hip hop game! She put attention back on them with her overwhelming success and showed that female rappers can sell in this music climate! :0 haha

      Re-up In Stores. :)

      • December 12, 2012 at 7:55 pm
        BarbieSlayer says:
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        Not in Walmart or Target. What are these “stores” you speak of, sissy?

  11. December 10, 2012 at 11:16 am
    kjxkd says:
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    ISNT SHE PREGNANT?

  12. December 10, 2012 at 11:36 am
    Bad Bytch says:
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    I luv me some Eve, cant wait until the album drops

  13. December 10, 2012 at 12:21 pm
    mobwife: Easy, Breezy & Beautiful just like him says:
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    YES that was my jam….Eve ft Sean Paul. She can drop another song like this one any time now!! :-)

  14. December 10, 2012 at 12:57 pm
    Monkey Name Rita says:
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    F L O P!!!

    • December 10, 2012 at 1:21 pm
      truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT hoes) says:
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      h**

      • December 10, 2012 at 3:26 pm
        PSA (FAF) says:
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        DEAD

  15. December 10, 2012 at 1:09 pm
    @_NoFucksGiven_1 says:
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    SHE THE f*** UP YOU CUNTS… GO HEAD MISS EVE

    • December 10, 2012 at 1:21 pm
      truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT hoes) says:
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      Yaaassss!!

  16. December 10, 2012 at 1:22 pm
    truth((umm(pops tongue) where icki grammy nods and re FLOP FLOP like bricks chile nnn WIT hoes) says:
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    Do u Eve!!

    • December 10, 2012 at 1:26 pm
      truth(i could drag the f*** ouuta icki but y, she did it on herself with reflop and no grammy nods. so ill just stomp her pissy fans p**** in chile) says:
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      And f*** da haters. Hell, had to change my.name on yall hoez chile

    • December 10, 2012 at 1:39 pm
      DeezNuts says:
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      Baby Honeychild Sugar Lump! THis album is going to FLOP! No shade, no lemonade boo! Seriously…her career is in danger if she puts this upstaged album in circulation. lmao please stop her!

  17. December 10, 2012 at 1:28 pm
    DeezNuts says:
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    Even Tho Minaj Reigns Supreme, I actually love Eve (and MIssy for that matter!). However, I hope she doesnt think she’s gonna just put out an album with 0 promo, 0 hits, and 0 attention. Shes setting herself, and NIcki Minaj doubters up for a huge embarassment by reaffirming that NIcki MInaj is the Queen of Hip Hop right now! Good luck to her tho!

  18. December 10, 2012 at 1:43 pm
    IDK says:
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    EVE!!!!! Can’t wait!

  19. December 10, 2012 at 1:48 pm
    the real xoxo says:
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    im looking forward to it!
    she doesnt have a bad album to her name!

  20. December 10, 2012 at 7:15 pm
    It's Utterly Bizaar! says:
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    Yay, new music from Eve! :)

  21. December 10, 2012 at 7:59 pm
    Yo Mammy says:
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    Sigh…another flop on the horizon.

    I want to have hope for the people I liked back in the day returning on top, but everyone has failed with the exception of a few people. She should have released the album when Tambourine was doing really well

  22. December 11, 2012 at 6:49 am
    meme says:
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    Love how Mary J. Blige’s My Life II album is playing in the backround haha

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