There’s a lot her contemporaries could learn from Rihanna.
Sure, though there’s really no denying the ‘inexpensive’ quality of her brand off stage, she stands as the blue print of how an act trying to win in today’s world should be handled.
Basically, in keeping it completely real, she stands as a shining example of well an act with limited skill can do when armed with a manager cut from the same cloth as Jay Brown.
Find out why the pair will have cause to celebrate in the weeks that follow…
In what can only boost her stock as a songwriter’s dream, Camp Rihanna have developed a genius habit of pushing Urban cuts to radio around the time her official singles enjoy heavy rotation.
In ‘Talk That Talk’s case, this cut was ‘Birthday Cake’ (sent to Urban radio one month before ‘Where Have You Been’ hit mainstream) and for ‘Unapologetic’, this song is the strip club ready ‘Pour It Up‘.
Using the hype and momentum surrounding her Pop cuts, sending Urban jams to radio not only serves to boost the profile of whatever album she’s pushing at the time but also sends the hype surrounding her own name to meteoric heights.
Heights, that give radio listeners no choice but to listen when her songs are spun and in turn giving radio programmers no choice but to spin these songs over..and over…and over gain.
So why does this matter?
Well, with this system in place, the Island belle is now on course to score her latest #1 single with ‘Pour It Up’ after it entered the Billboard Hot 100′s Top 20 in the last few days, without a music video and without a single televised US performance. All this, thanks to sales of 76,377 units moved in the last week, taking its overall sales to the 753,301 milestone.
Once again..without a video or a single televised performance.
Though this doesn’t excuse that voice or the consistent inconsistency on stage, it does stand as a testament as to why she is fast becoming the one to beat as far as moderate moving sales go.
For, when Adele, Taylor Swift, Emeli Sande and Beyonce are taken out of the equation, Rihanna serves as the lesson every other Pop belle should learn from.
Indeed, because with every smash hit she and her team secure in one era, she ensures the singles pushed from the one that follows will be guaranteed support from all outlets, and in turn further penetrate a market which already has a demand for her material.
If only we could say the same about those album sales.