Jason Derulo journey’s to ‘The Other Side’ on the lead single from his third studio album.
The high-octane cut was premiered on the On Air With Ryan Seacrest show moments ago. Yet, as ever, That Grape Juice has your first online listen.
Take a trip with 22-year-old Derulo after the jump…
As an act many are eager to bracket into R&B territory, Derulo’s outright embrace of Urban-EDM-Pop is likely to see his name greeted with both glee and groans in equal measure. Put simply, ‘The Other Side’ sees the singer in familiar musical territory; as such, if one enjoyed his output previously, they’ll likely like this. If they didn’t, his latest offering is one he could have kept (along with the others).
What do we think of the cut? While we’ve yet to hear a Derulo song that moved our spirit (this included, though ‘In My Head’ and ‘Breathing’ came close), we continue to applaud his ballsy-ness for serving up consistent Pop product in a market that almost demands that men of his hue can only do Urban to be taken seriously – critically and commercially.