While many are hailed as “music titans” on paper, Jay-Z is not only embodying the term, he’s redefining it.
The Roc Nation mogul sprung a suprise on fans in the early hours of this morning: he is releasing a new album…on July 4th!
Details on the project’s unorthodox roll-out and why it’s all sorts of everything await after the jump…
A chart death wish for most artists, it appears the “surprise” element of the LP, christened ‘Magna Carta Holy Grail’, could be exactly why Jigga’s latest fly’s off shelves in a mere matter of weeks.
“Why” you may be wondering?
Well, the 43 year old rapper has partnered up with Samsung for a reported $20 million. The pairing will see ‘Magna’ released on July 4th to the first one million Samsung Galaxy S III, Galaxy S4, or Galaxy Note 2 users who download a co-branded Google Play app.
Thereafter, the project will be rolled out in a traditional context to everyone else 72 hours later on, July 7th.
Speaking in the announcement video (which featured studio sessions with Timbaland and Swizz Beatz)), Mr Carter said:
“We don’t have any rules, everyone is still trying to figure (this internet thing) out. It’s like the Wild Wild West. WE need to write the new rules”
**************
EPIC!
Granted confirmation of whether the “risk” will pay off is still weeks away, we’re all sorts of buzzed about this — based on the concept alone. While some have gone the other way with the “no branding” approach (see: ‘Yeezus’), Jay has embraced the “all branded” motive and we’d put our money with his thinking. For, there is clearly more brain-power behind the roll-out; brain-power that is less contrived and less contradictory than a certain friend of Jigga’s.
More than anything, if executed “right”, ‘Magna’ will remind the masses that music releases can still be “events”. Ultimately, artistry is so beautiful because there are so few rules (despite many slipping into them more often than they should). Add to this the fact that the LP will essentially ship Platinum right from the jump, with more (traditional) sales added the following week, and all signs point to this being next level.
Fingers crossed this out-of-the-box approach has rubbed off on Mrs. Carter. The mere thought of her doing something similar (the framework for which is already in place, see – Pepsi) has us salivating!
For now, though, all roads lead to July 4th!
Hmmm Kanyes efforts aren’t pleasing me I’m sorry I liked 3 song (iTunes) please!!
Jay Z always seems to put out that good CREATIVE MUSIC so I’m sure I’m on it!!..:-)
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So Samsung purchased a million copies of this album to give to it’s users…Ummmmmmmmmmmmmmmmmmmmmmm…………………..If this was Rihanna yall would’ve ATTEMPTED to drag her to the Gods, about how she really didn’t sell a million albums, blahblahblah….
But whatever floats your BIASED boat, TGJ. :/
I usually don’t agree with your post, but it rings true this time. Jay Z is making some powerful moves here, but I’m just not quite sure how I feel about this arrangement yet.
for the GAWDDDSSS
ain nobody attempting. rihanna drags herself around by that big ol forehead
Lmao but where’s Beyonces?
What is that h** scared of?
Even at her worst, Beyonce is worth fifteen Ciara’s and 40 Rihanna’s so be seated.
In this stage of her career, Beyonce is NOT a bigger draw than Rihanna. Sorry.
Oh and every female performer is worth at least 20 Rita Whoras
Beyonce is not only a bigger draw than Rihanna, she gets respect for her talent and performances. Who else can sell out a tour without a new album or a single? She is the queen of endorsement deals.
Beyonce makes more money than Ri and has been around longer still with huge pulling power with more stage impression in her little finger.
beyonce lacks vocal range, she cannot do high notes, no riffs, no runs, she is a one note singer. and copycat
she cannot dance freestyle only if someone gives her the moves that she copies she can dance aswell as her background dancers. but her vocal range is ONE NOTE.
I think she’s allowing Kelly to get her shine right now. You know once her album comes out it would be a waste of time for Kelly to put anything out.
B/c all any one would see is Beyonce’ once they see Kelly.
Beyonce to release in months…. Well according to hive the single should have been released during the superbowl and the album should have been out already..
F*** Jay z & Heauxyonce.
F*** h***** R****
I’m very happy for Jay Z but worried about Beyonce. Unless there’s some reasonable explanation behind why we haven’t got a new single yet something is very wrong. She’s only 31 and acting as though she’s done did it and doesn’t owe her fans an explanation and acting like she’s the first singer to have a baby. Did she forget that Madonna released most of her iconic songs when she was in her mid 30s to early 40s?
If she wanted to, Beyonce could literally have about 5 or 6 new eras after 4 that totally outperform anything she’s done before so I’m not here for the b******* we’re experiencing right now.
I think she’s waiting for Kelly to enjoy her album release. And now Michelle just announced her new single. So j think she’s giving them their moment. Because once Beyonce officially releases new material it overshadows everything.
BEYONCE (the thief) DONT GIVE A F*** ABOUT KELLY, MICHELLE, OR SOLANGE
why do you think she made them wear the s***** clothes while she had the low cut better stuff on.
kelly michelle not allowed to talk in interviews while she answers the questions.
SHE DONT GIVE A F*** ABOUT THEM OR JAYZ.
You see how easy it is to be a man. He gets up, signs a few deals and boom there’s a new album. Get it together Bey.
Ok but I need new Beyonce music right now what is she waiting for release standing on the sun as a single so it can slay bey..
Mathew must be seething.
Beyonce loves teasing her fans
Power.
Beyonce would never release a single with this much female competition… She knows she cant go against Pink Rihanna Miley & Mariah when it comes to billboard hot 100
Beyonce doesn’t have competition and she doesn’t care about the useless Billboard hot 100. She has a sold out tour
with no new album or official singles bey is SLAY ING. you think she’s worried about “competition?” heffer have a seat.
Story sames the same every time. Powerful man meets powerful woman and become power couple. Powerful woman gets pregnant and struggles to balance motherhood and being powerful. Powerful man keeps on being powerful with powerful woman living his shadows.
I have stanned for Bey since i was 6 years old and I’m scared for her.
J Cole better keep promoting after BS comes out.
Whoever is managing Beyonce is either incompetent or too scared to tell her the truth. When Mimi was f****** up, she needed someone to shake her and tell her to get it together and now she’s got a hit single again.
Beyonce’s album is not done yet. She will put out a single when it’s ready
I have a serious question. Do you think Jay is legendary?
His impact is more legendary than his music.
Absolutely. Any real threat (Wayne, Kanye, Rick Ross, etc) in music that comes along praises him and competes with his artistry. When your name continues to get a mention by people that want to surpass your status, you’ve made an impact. J is legendary!
His biggest achievement is the fact he’s powerful enough to turn Rihanna into a star. She’d be back in Barbados skinning coconuts if it wasn’t for him.
YEAH… how Beyoncé tastes Rihanna p**** everytime she kiss jayz. .
ahahahahaha skinning coconuts. im dead
Not before Beyonce…..
Okay I’m starting to believe the push back rumors, they were there before 4 but i guess she got her way and got to do what she wanted sonically… But that didn’t really pay out so now the bosses are demanding for them hits.
See here Beyonce, I’m going to spill the truth tea today because it has to be said even if it hurts me.
Before I joined the Navi I didn’t stan for anyone but I always knew you were the HBIC because of the way everything you did was so organized. I knew that every album you did would get promoted like your name was MJ and that you’d make the most of every opportunity you got. IMO Rihanna makes better music than you but you are the girl all the other girls learned from so you shouldn’t let yourself go like this. IDC if the Hive drag me cos I’m just being honest.
rihanna doesn’t make anything but noise sweety. her chefs prepare her microwaved music that is fun to dance to for a few months. But really, who is listening to disturbia? Don’t stop the music? There are 2 or 3 songs Rihanna has moaned over that I can even find myself still listening to in a few years.
When is he dropping his 1st single form the album?I love Ciara but why are her fans asking about a Beyonce single,GTFOH with that nonsense,Bey can drop her single when she wants to and when ready to but for now yall stay seated.
Yes! I am definitely here for Hov’s album.
Hope it got another “No Church in the Wild”, “Run This Town” and maybe “Open Letter” on it..
Go SEAN!
I want a rih collabo
BEYONCE IS BACKWARDS SHE WENT ON tour before the album dropped and sung the same old songs and same old ass shaking …standing on the sun is trash!!!!
I will drag u to hell for comn for SOTS live version!!
Good Morning
Make sure we all go and get Kelly Rowland Album tomorrow June 18,2023
Let try and make her number one
Come on you know you can do this
Let give her her time this is good and you know this
oh please yeezus is about to ruin her
@joan Girl y would u say sometime sooo stupid? Lev this post pls.
this “surprise” tactic is really interesting, if it pays off, i wonder how many singers will use this method.
and since everyone is talking abt Bey here, i just wanna say that ive waited for that single for so long i have basically given up. the latest rumor i read was that Bey was delaying this new era so Kelly can have her time to shine, well Kelly’s album is getting released TOMORROW, so i hope that Beyonce would drop a single in at least two months. no matter what, i just hope that Bey doesnt end up being like Lil Kim
and all the best to Kelly for her new album! 😀 i hope it gets the success she deserves 🙂
That was fast!
I’m totally here for new album!
Kanye, Kelly now Jay? YES!
Can’t wait for B tho…
Um I thought this post was about Jay Z not Beyonce
Love how every one credits jayz for Rihanna’s success… And not the people truly behind the machine. Jayz saw what someone else told him was there.
And yet his label still manages her so I guess he is doing something right
Im here for Jay over Kanye. He wont use any extreme gimmicks either to get attention. Jay is much more of a man than Kanye who acts like a spoilt 16 year old
Masterpiece
Roc nation just started to manage Rihanna since 2010/2011
Since Jay got fired from def jam he had nothing to do with her career.
And? Hasnt that been Ris peak time. My point still stands to reason. You Rihanna fans seem incapable of giving Jay Z credit I wonder why.
JAYZ IS NOT RESPONSIBLE FOR HER SUCCESS.
RIHANNA is not the only music artist he has signed….
……
SHE IS THE $$$$$$ MAKER, especially since beyce next album will flop and she is losing 100 million by the court.
…
he went against beyonce to sign RIHANNA
Is it Only Me or he did retire years ago ” stopped making solo albums” ?!
Anyway , i’m here for the music , so……
the Carters need to make Some coins for those lawsuits you know , i don’t blame them.
The Carters are THAT couple. Even with lawsuits they’re still richer than your favs. Im here for the music. First album after the birth of his daughter.
THE CAN GO BROKE LIKE ANYONE.
….
BEYONCE SUED FOR OVER 100 MILLION $$$
..SO THIS TOUR MONEY IS PAYMENT TO THE PEOPLE BEYONCE STIFFED AND RIPPED OFF…
..her honesty and work ethic is f***** up, im glad they won. ..
MORE LAWSUITS TO COME…THEY GONNA BE BROKE IN 5-10 YEARS….
…
Jay i just wonder why do Rihanna the artist you signed and now Manage get kicked when she drops album after album and You drops when you want to and there is not a word said about how fast you drop Music,see how one sided that is Sir.
And another thing why do Rihanna get compared to your Wife Beyonce when you are not compared to others who has dropped less music then you have and sold far more than you have like Eminen.
And it is curious to me how LilWayne, Dream dropped and what they sold and what is popping on itune from those latest releases it’s so silent and we don’t hear about how they are doing or did on the charts, in their first week of dropping like we hear about all the others including Justin Timberlakes Extended Music releases and how good he did like we do all the other hot music acts.,Especially the dream with his bragging about Rihanna “Umbrella” song and how great he did with that song with money making.
Thought his ugly ass retired 10 years ago. Take his fake thief wife wit him
Grrrrrl you are 50 shades of pressed. What Jay-Z does musically has very little if anything to do with BeYAWNce. Jay-Z >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> BeYAWNce.
Ok Jay-Z. I need fire.
Flop just like his wife 😆
I am here for Hov
so Jay Z will make 5 million dollars and go platinum before even releasing the album
I hope it FLOPS.
The app idea is kind of genius. If it works well with Jay Z I’m going to see a lot of artists do that now. And I think Beyoce’s album will come out either August (kanye June/ hov July/ bey August) or sometime this fall. I just want an iTunes mastered version of Standing on the Sun!!
Artists like Xtina, Ciara and other good but struggling artists needs to be creative on their marketing for their future projects. Ciara still hadn’t released I’m out to iTunes but I think she’s waiting for the video to be dropped so digital sales and high streams can give it a strong debut on the hot 100
20million$ for selling cellphones? damn speculating much? people that already have one are really breaking that deal here. who’s gonna buy a new phone for an album? and is the album for free then? or one still gotta buy it? ofc tricked. right? that’d be smart. and you gotta pay the app too. and all that just for getting it 3 days earlier.
a leak is cheaper.
Of course this post would turn into a Beyonce Vs every other female artist. Smh. Get over yourselves people. Any who… This album is going to be EPIC…. I can’t wait until July 4th…. Kanye album is ridiculous….and Now JayZ …That BEAT is monstrous!!!!
Well there he goes with his album. He has been like that since rockafella. I see why dash and biggs where the ones who bring out the artist while jay just was one. All those people he signed don’t get half of what he is doing. If he just gave a small percentage to each of the people he signed his record label would be off the chain. Since samsung was nuts to buy his record I can hate. Might check it out, might not.
I see the Rihc*nts are mad about R**** releasing albums during The Holidays and still can’t top 250k first week lmaooooooooooo. And yet to see more than 1 album certified multiplatinum bwahahahahahahhahahahaahahahhahaah. OMG! CONGRATS KING!!! The man is all sorts of Iconic! Luv the moves he and Yeezy are making! The TRUE KINGS OF HIP HOP! Yeezy, Hov and Drake!!!! And I think THE QUEEN will release an surprise album also. First JT! Then Yeezy and now Hov! Just the beginning of the year, nobody knew these 3 were dropping albums. Bam! By July, all have albums out. Surprise attacks and all have had big first week sales or will see. And I know THE QUEEN is taking notes. The b**** is The HEAD B**** N THE GAME! So I know she has something up her sleeves! #SEEEEEEEEEEEEEEEETHE BITCHESSSSSSS
The grammy category of rap album next year will be very heavy. Kanye, Jay Z, Drake, Eminem and probably Kendrick. It would be very interesting to see who would win.