As if it wasn’t abundantly clear: Adele has ascended to the top of the Pop pack. Indeed, no matter which way it’s diced, sliced or spiced, there isn’t a charting act within reaching distance of her domination with new album ’25.’
Uncaged on November 20th – four years after its predecessor ’21’ smashed records of its own, the ‘Hello’ led LP has hit a sales stride that – after just three says – sees it factually on course to shatter NSYNC‘s 15-year record.
Full tea is spilt after the jump…
According to Nielsen Music, ’25’ had sold 2.3 million US copies as of November 22nd (less than three days after its release). Astoundingly, a large portion of this number comes courtesy of iTunes where 900,000 purchases were made on the first day of availability.
The feat sees the album instantaneously become the year’s biggest-seller, besting the 1.76 million sold by Taylor Swift’s ‘1989’ (which was originally released in 2014 and has sold 5.42 million in total.)
What’s more, the figure – which forecasters predict will likely end up at the 2.9 million mark – means the 27-year old British sensation will blow past Pop outfit NSYNC – who previously held the single-week-sales-record for their 2000 album ‘No Strings Attached.’ That collection sold 2,416,000 first week with that collection.
Jaw-dropping on its own accord, it’s rendered even more so when considering how dramatically the music buying landscape has changed in the time since Justin Timberlake and friends ruled the roost (see: paltry sales x the streaming explosion).
To see an artist not only weather that storm, but create the perfect storm of excitement with deserving music, genuinely warms us.
We’re also loving and living for the strategy powering the movement; because make no mistake, there is most definitely a strategy. The viral nature of the “Adele” buzz rarely just happens. There’s clearly a goal to ensure she’s physically not pounding the promotional pavement like rent was due; instead her team have paired up with smart partners to create an “event” like feel around each piece of promo she does do (see: NBC, BBC).
It will be intriguing to see how the era plays out; will the hype sustain? Which songs will enjoy ‘Someone Like You’ type success? And, of course, the question that doesn’t matter yet kinda does – will ’25’ outsell ’21’?
In a broader sense, we’re eager to see what ripple effect (if any) the Adele campaign will have on other big name stars set to release new music in the coming year. For, while some have gone “all out” and enjoyed the pros and cons of said route (see: Lady Gaga), others such as Beyonce have embraced a much more minimalist approach and reaped huge rewards critically and commercially (see: self-titled era).
With Adele, she arguably one ups the competition by having cultivated a campaign that combines the omnipresence of an “event” record, while herself never appearing enough to be deemed over-exposed. It quite literally is the best of both worlds and is ultimately changing the music landscape because of it. How her contemporaries react to this with future projects will be fascinating to see.
Until then, we’ll continue to keep tipping our wigs hats to Ms. Adkins!
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YAAAASSSS SLAY ADELE SLAY!!!
When will Bey
When will Janet? ROFLMAO! Never in this life or even the next two.
Biitch
Yessss Queen
When will u tuck yo darm tampon string? Biitch aint nobody wanna see yo tampon string hanging out.
Oh no…. I don’t feel like reading essays right now. Is she gonna break NSYNC (Backstreet is better than them imo) first week?
When will yo mammy come off the corner?
DEAD @ her outselling everybody in 2 damn days.
When will moomoo
Her album is so freaking depressing though…
When will u eat my puussy?
Damn its gonna do 3M+ first week… Adele is the true queen.. Bows down
When will cici Jackie sell 30k total?
Wow! These sales are unbelievable! I guess it’s official, she won’t be following in the footsteps of Norah Jones and Alanis Morissette.
When will riri just release her damn cd?
Whoa! Adele is a f****** beast. She’s going to be dominating Billboard for the next few months.
When will Taylor?
The really sad thing is Adele probably outsold everyone in ONE day… 900k figure was just itunes. T SWIFT sales 400k on itunes first week… bey breaks that record with 400+k in first 24 hours & 800+k first week. ADELE breaks THAT record in ONE day. The h o l y t r i n i t y BEY TAYLOR ADELE. SRRY RIHORNES…. ANTI DEPRESANT sales predictions 140k.
That much? It’s tidal only
LMAO thanx for reminding me. Revised: 0 copies first week lol 98k 2nd depressing reweek for ANTI DEPRESSANT. #ANTI HIT/HYPE
Ummm beyonce doesn’t belong in that list .That’s like insulting Adele and swift
When will shikra?
WOOOOW this is just amazing.
Yeah I’m VERY curious myself to know if 25 will outsell 21. Only time will tell
When will this FAT cottage cheese eatn biitch loose weight??
Adele came back and conquered the game.
When will yo mammy conquer her YEAST infection?? 😐
But I thought bayonce was the king, the greatest, better vocalist than Mariah, better dancer than Janet, the whole package, why can’t the people see that and buy her albums, is it all marketing?, she pushed her brand as hard as she could, why can’t she be half as good. WHY?
I don’t think her fans will ever answer that … let alone rihanna fans too. Adele on top of that is not relying on s** or having monica lewisnky type lyrics too embrace her dominance in this music industry. finally a true artist.
YOu better spill that hot tea darling!
adele doesn’t get naked or rely on s** because she’s fat. no shade, just facts. she literally has no choice but to rely on guerrilla marketing, hype and her “voice.”
Adele is being hyped just like Beyonce was, just . A doffered way. Adele doesn’t sound like I need to hurry and get her stuff on my m**. To me, it’s nice…just nice. I won’t fall for the hype though. I will say that half naked phase beyonce went through hurt her alot, there’s nothing left to the imagination. Adele’s career might go further because they chose to hype her voice, not her body. I like Beyonce, I think she’s very beautiful, and I think she can sing very nicely, but what got me with her was the fact that she chose that sleezy route. It’s hard to come back from such a negative image. It’s something she should’ve done at the beginning of her career. Just my opinion.
Bey is a CLASSIC artist by classic i mean mega star… they ALWAYS start out innocent… mj bey britney mariah until they GET REAL… rihanna included. Taylor swift & adele on the otherhand are UN S E X Y. THEY cant afford it becuz they arent s e x y.
Adele is white, Beyonce is black.
Sorry….her cd is top 10 on the R&B CHART TOO….LMAO AT THE RACE CARD
#SLAYDELE MY LIFE!!
Slay yo musty puussy odor
Death so she broke NSYNC’s record today. I think 3 million is a lock, I can’t at this b**** selling 600K a day.
Let’s not start at her selling over 530K in the UK in the same time period. She’ll have the all time record there too.
She is the true queen…When will BEY-hasbeen???
You look like a has been crypt keeper with that avi sweetie so stop!
Still tea honey
Heeeeey @honeychile!!! Welcome back love.
She outsold beyhasbeen whole career with two albums..that’s the true tea honey!
kiii not even! Stop riding Adeles sales ! Adele hasn’t passed the 90million mark in record sales. Bey stands at 152 million record’s sold.
Adele’s new album has like 9 songs that all same the same to me. They’re all slow depressing ballads with her singing about how she’s still not over her ex (even though now she’s a mother and in a relationship) so I don’t understand why she’s still singing the same old sad song over and over again. There’s like only 2 songs on the entire album that are somewhat upbeat. No thanks I’ll pass. I almost fell for the hype. Good thing iTunes lets you preview the entire album before you buy, or else I would’ve been mad if I wasted my money.
@HONEYCHILDPLEASE! I missed you sooo much boo. Glad to see you back!
Hey darling i pop up every once in a while child!
Chawwwwl, keep them pop ups coming Honey Child. I love 4 them, chile…
Honey beyhasbeen couldn’t sell this much in her prime..true tea is she couldn’t even outsell Alicia keys, but she was QUeen? or hype…
Adele is ADELE. bey sells albums. The diffrence is adele sings WHITE FOLK music. Bey does r&b hiphop urban music… why should should she be expected to do anymore than outsell EVERY OTHER BLACK ARTIST TODAY.
Including HAS BEEN KEYS lol @ the self drag… besides justin timberlake bey is the only one from the 90s still relavant and able to compete with WHITE folk lol
Kiii haters once again come running in behind Adele to shade Queen Yonce lmao! Stay pressed bitxhes!!!
Bey blessed adele with a brand new day dubbed FRIDAY. Adele blessed the music climate… both benefit off HURRICANE BEY/ADELE MASACRE. TEAMBEY TEAMSWIFT TEAMADELE
Beyonce has been driven on hype..Her fans hype her up to the point she can’t even top it. Artist like adele sell on talent, and music alone. THe real tea is beyhasbeen has never been a major album seller, but don’t tell her fans that.. truth hurts honey i know. let me see beyhasbeen sell like this just once. You can’t call yourself a QUeen, and can’t compete with sales like adele or even taylor…sit down please darling
Yaaaassds biitch
@ the pressed a s s h o l e fat troll
No bey isnt and never been a big block buster album seller but she is a good one and a consistant one. Multi talented and more well rounded successwise out side of albums but has tours and awards and broke records movies and HUGE IMPACT. EASILY the biggest BLACK artist and closest thing to MJ.
fat B*tch about to go into a diabetic coma over HONEY child..
#UNBOTHERED!
Fun fact. Adele out out soold Beyonce self titled albumin 3 days.
Adele is white …that is all. Not sure what the fascination with the blue eyed soul from The United Kingdom, African American have been singing these types of songs for years no world shattering records. What’s even more crazy Taylor Swift is the only American act that can really sell records here in America every other popular selling act is not from here . I.e Drake, The Weekend, Rihanna ,Sam Smith and Justin Bieber. What’s even more crazy is Beyoncé is an American artist that works twice as hard as many different artist and she gets dragged through the mud for doing what she has to do to sell records, while these are the artist get praise for mediocrity. this is what’s wrong with our country.
@HoneyChildPlease
Beyonce never sold that much in her prime but guess what? Rihanna has yet to have an era more successful that DIL.
WHERE’S ANTI? She’s the one who chose a november release not Beyonce. Adele will be the end of her!
I’m a Bey fan and I used to wonder why she never really had a blockbuster album (I say about 5 million up constitutes as such) in her solo career. DC had one with TWOW. I remember when I started showing interest in sales and charts and was surprised to find out that DIL was at 4 million in the US. I guess it was just bad timing because I once read that sales were down from about 2001 to 2003 but the recording industry saw a resurgence in 2004. Either way, if you compare Bey’s CURRENT standing to that of her peers who were shifting albums upward of 5 million copies in the 2000s, you can see that consistency is the key because many of them can’t even scan Gold let alone Platinum these days. And Rihanna fans shouldn’t even be talking about album sales since her best-selling work was almost a decade ago and sold just about 2 million copies in the US.
Mind Blown
I love “All I ask”, “I miss you”, “Send my love (to your new lover)”, “Sweetest Devotion”.
@Tyler
You are so right about that best commentators and trolls post I’d love to see Sam finally expose who really are behind the Jessica and ***Flawless accounts
Lol now it’s because she’s white. Bullshyt. MC WH JANET & CELINE ALONG WITH BRITNEY & CHRISTINA EACH HAD AT LEAST ONE HUGE SELLING ALBUM. BEYONCE DOESN’T SHE IS NOT IN THE SAME COMPANY AS ADELE/TAYLOR WHEN IT COMES TO SELLING ALBUMS. BEYONCE MAKES WHATEVER MUSIC SHE CHOOSES. SHE HAS GOOD SALES BUT NOT OUTSTANDING. WHENEVER ANOTHER ARTIST TOPS HER HERE COMES ALL OF THE CRAP. LOL THIS IS WILDLY HUGE FOR ADELE. THIS IS SO SO AMAZING!!!!
Wait, is hoesie bandwagoning Adele now? Gaga to bey to llama to flopsey to grimey to the next tumblr fad ☕️
Is Cheryl Cole still struggling to sell 80K worldwide?
Is she still a local flop b**** who has to cling to the X-Factor to save the last dying breath of its career?
Can she still tour at this point? Even my flop Tumblr faves can sell out arenas these days.
Why is she being outsold by flop acts who only have careers because Arctic Monkeys happened post-2005?
Speaking of Arctic Monkeys, they debuted only a few years after Girls Alocal. Why are they bigger than ever why Chav has to cling to a declining talent show for quick 1-week #1s that plummet faster down the charts than Huntymoon?
Is that why she was caught snorting coke at the BFAs just this week and is now suing for damages and doing everything she can to keep it off the internet?
So many questions…
By the way, fāg, if you want to talk to me don’t be scared to just drop in my reply box. It can’t be that hard to just directly respond to me instead of just throwing tired shade on a brand new comment, no?
I called it. And with black Friday I see her doing at least another million second week. Rihannas Tidal release strategy renders it pretty much irrelevant out the gate. Aint no one talking about it or the tour. Adele owns the next few years and any new release during this time will ALWAYS reference Adele’s slayage and be seen as aa Flop. Tough time to be an artist.
Doesn’t this mean she’s beat Britney’s record too. Damn, the slayage! Congrats to her and props to NSYNC for holding on to that record for 15 years. The fact that she can sell like this in the dire state that the industry is currently in is AMAZING!
Britney had the sales record for one week, one week later Eminem surpasses it, one week after that Nsynch surpassed Eminem’s record. Those 3 weeks in 2000 were insane. Adele is passing all three records in a time with no competition. It’s likely she will have it far longer than 15 years.
Yes, I can imagine how crazy it was to track sales only to see these three artists release BLOCKBUSTER after BLOCKBUSTER! So I’m guessing She will have Britney’s record for highest first week sales of all time for a female artist and NYSNC’s record for highest first week sales overall. She’s bodying the industry right now.
Beyonce is the queen only on the hives delusional fantasies .The sells charts or tour grosses says otherwise
TIS TEA…
___________
November 13, 2015 at 10:15 am
AnnaliseKeatingsNewWig says:
+25
-2
Vote
I’m sure I’ve said this before. She probably signed an exclusivity deal with Tidal and has been avoiding the release date. She’s either delaying it because she hopes Tidal will go out of business and her contract won’t mean anything or she’s hoping it will merge with Apple Music or Spotify.
Guess this goes to show you don’t need 18 music videos twerking nakedness and singing filth to sell.Hope the irresponsible mother of one learns
She’s not only slaying the charts, she’s slaying history. Its insane at a time when no one sells albums. To put it into perspective in 2000, 88 albums sold a million or more. This year? 3 (one of which was released in 2014). And she will most likely smash the best opening week ever and be the first artist to have the best selling album over 3 different years. She already has the biggest selling digital single week ever and is JUST STARTING promotion. She could possibly have the best era in music history (sales and profits). Now if she would just announce her damn tour!
I’m still laughing at the fact that she had to sell RatedR for $3.99/$0.99 on its opening week to save face. Adele is shattering records as we speak, so there’s no hope for Antidepressant. Also screaming at her f*cking CrazyEyes aka TravisScum for hits. Ah MESS!
___
https://youtu.be/6a62WrSJhD4?t=56s
Talking abt wat Rihanna iz doing n an Adele post… SMDH. The obsession for the Navy’s attn iz REAL.
LMAO @ElusiveThot you are a LAMBCHOP not a NAZI, so go take care of your bast*rd chill’ren and don’t worry about me hunTEA. Didn’t you tell us you were a t*****, but you keep talking about ‘topping’ KIII what’s a matter boo boo? Did they deny your vag*na surgery.
When will Beyonce? With no over sexualized music, Adele slayeddd
Meanwhile Keri’s face is still on a carton of expired milk. That’s how long she’s been gone and disregarded. It’s been like 5 years and counting since she put something out (and that flopped.) She’s been MIA ever since. Wouldn’t be surprised if she’s without a record deal today. When will Beyonce? Ha. That’s funny, considering who you stan for. You don’t even know what she’s doing.
No one stans for Keri Hilson. “Keri Qween” is just a troll using her name to anonymously post garbage.
Doesnt that Honey child thing stan Rihanna? The self drag at it trying to change this into a Bey/whoever stan war when 25 also already outsold Unapologetic everywhere.
Adele is easily the biggest female artist of this millennium and possibly of all time, the way she is pulling bigger than 90s/early 00s numbers in an era where most albums are lucky to sell 1-2 million worldwide. Wonder how much she would’ve actually sold in the 90s.
Sis Cheryl left you something quit dodging her and address her like the typical butch d**** you are
I didn’t see it?
What am I dodging? Why would I dodge someone who stans a cokehead who can’t even properly release an album outside of the U.K. and Western Europe, let alone can’t even outsell Bombay Bicycle Club anymore in their own country?
Damn
Kudos to Adele. People need to stop comparing Adele to Beyonce and other contemporary artists. The only other arists who somewhat fits in Adele’s category is Taylor Swift, and that’s b/c Adele and TS both have fan bases that include buyers beyond pop and r&b. TS appeals to pop and country buyers. In addition to fans of pop, r&b, and old school soul, ADELE APPEALS TO A LARGE CONTINGENT OF LISTENERS OVER 50, listeners/buyers who are out of reach for most of Adele’s peers in pop.
Kiiiii the navy tries to drag Bey so Hard! Even if they jump behind ADELE’S success they fail lmfao!!!! Hive dragging these pathetic lessers once again lol