Nabbing 2016’s best-selling release in the form of his blockbuster LP, ‘Views,’ was quite the double edged sword for rapper Drake. On one hand, the Grammy-nominated set laid claim to the impressive title by beating out some of music’s biggest names (Beyonce, Rihanna, Kanye West, etc), but on the other hand the pressure was on its successor to match or surpass its impressive stats.
Now, after a full tracking week of his latest effort – ‘More Life’ – it appears the challenge was met head on.
As we reported here, the playlist was predicted to be greeted with sales equivalence of no less than 500k – a feat achieved by unprecedented streams. In fact, reports have it the 6 God’s latest effort has been streamed over 380 million times worldwide (yes, that’s 50 million more than the record-setting ‘Views’). With streaming and impressive sales together, ‘More’ has not only secured the rapper the best first week sales of the year, but his “playlist album” is the second best-selling project released this year overall.
Tuck in below to find out final figures:
‘More Life’ First Week Sales Equivalence: 505,000 SPS
Traditional sales: 248,000
The effort, which was released on March 18, earned 505,000 equivalent album units in the week ending March 23, according to Nielsen Music. That’s the biggest week for any album since Drake’s own Views launched with 1.04 million units on the list dated May 21, 2016.
Of More Life’s starting sum, a record 257,000 units were driven by streaming equivalent album units, equating to 384.8 million streams of songs from the 22-track album during the tracking frame…