After a few false starts courtesy of the Chris Brown-assisted single, ‘Player,’ and its follow-ups, ‘Super Love,’ the ‘Nightride’ mixtape, and ‘Company,’ pop stageblazer Tinashe is finally [officially] cranking up efforts in support of her sophomore era, ‘Joyride.’
Rolling out the mid-tempo pop tune, ‘Flame,’ as its official launch, the Bloodpop & Stargate produced tune has been teased throughout the week via the singer’s social media handles. Now, we’re wondering if you can handle the heat T has unleashed!
Get into ‘Flame’ below and tell us if you think it’s just what she’ll need to place her back in the Hot 100’s top 40:
Good job T! Certainly fitting right in with the mix of what dominates today’s radio, ‘Flame’ – by no means groundbreaking – is a safe track that could do well if given the right promotional vehicles. Ask us, it would be a shame if this song didn’t make its way onto a film or television soundtrack.
It would be perfect for a teen drama.
I want to love it so much maybe after a few spins.
I wasn’t here for another pop single but this one really is making me feel it! I absolutely love the song it really showcases her vocal abilities so well.
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Ps RCA Records building as reported by Association Press is currently burning as we speak.
HASHTAG: #TinashesIMPACT #FLAME 🙂
maybe she can open for another headlining act and get a release date. good luck to her!
Yup she already has sweetie. Just wrapped up on opening for Maroon 5 and is currently BOOKED! Thank you sweetie xoxo
Yeah “sweetie” your welcome. Anytime. maybe she can BOOK her own stages soon and sell like her headliners. xoxo
This is radio ready. I can definitely see a change in the formula, as the more “urban” singles buzzed and somewhat underperformed – despite being some great tunes. I’m curious to see how this song performs. Regardless, Tinashe is a very unique talent with rising star written all over her. Good luck, T!
The chorous is very addictive..it’s stuck in my head now.
Another flop… bookmark me this will go nowhere just like her last few attempts…. she has great vocals when she is allowed to experiment, but her label is pushing her into the pop realm and her voice just sounds generic on these type of tracks. Her mixtapes have better material than her singles….
TRUTH! She is so obviously chasing Billboard it’s kinda embarrassing now. I have really been rooting for her but she needs new people. They are gonna tank her!
How are you sure it is her label and not her team that is making her chase pop? Usually record labels stick to the same formula that got you your first hit until your 3rd album. I listened to the song and liked it somewhat. It is one of those records that is up to radio to decide if it gets airplay and not really consumers. The song is sorta “in right now” but forgettable at the same time so the only a song like this becomes a hit is if radio is fully onboard supporting it with airplay.
Yawn boring she will never pop off she is nothing more than a modern day mya and during mya’s run she got overshadowed by all of her peers
That is not true. Mya was always and still is an R&B artist that had a few R&B hits crossover to pop stations even though the songs were R&B. Tinashe does not have the number of hits Mya had by her 2nd album and Tinashe is trying too hard to be pop so they are quite different kind of artists. I don’t ever recall Mya trying to be a pop artist or being labeled a one-hit wonder by her 2nd album.
Dead. Mya was always more successful than Tinashe ever could be. Let me know when Tinashe chart again, book a Coke-Cola commercial, written for EA and co-starred in a video game.
Which video game did Mya co-star in?
Dope ????
I’m here for it. Tinashe doesn’t make bad music, her problem is lack of promotion and lack of support by RCA.
She sounds like an old white woman. This won’t see the light of day, and I’m not hating. I just hate when artists chase a trend and it pulls them out of their element.
More like a deceased old white woman. This song gives me early 80s Laura Branigan vibes, but overall, I don’t think it’s bad. I think, after a few flops, her people decided to go for a pop smash. Like, she needs a hit this time, or it’s likely over. I hope they put some strength behind this, b/c the potential is there.
She’s a note away from sounding like Stevie Nicks.
she won’t last long going after crowds that won’t support her in ten years time. white people don’t support artists in the long term when theyre black but I’m disappointed that she’s using colorism to sell
Please enlighten us all as to how she’s using colorism to sell…???
because she’s white passing and black. using that to her advantage for mainstream appeal and it’s obvious. i like her bit i saw this from a mile away. she could’ve kept the whole Neo vibe she had and been fine seeing as artists are making it off of mixtapes alone.
How is she white when her dad is Shona Zimbabwean???? Some of her mixtape art/visuals showcase her wearing Zimbabwean face markings. And the most obvious: she looks obviously bi-racial!!!! What are you on man?? Rita Ora is the one using colorism to her advantage. She’s not publicly claiming any parts of her African ancestry at all !
“White passing” rather. With a name like Tinashe Kachingwe?!?! Get the entire foh sir.
How many singles does an artist have to release to pop?
I hate this with a passion and I’m an actual fan. This sounds like everything else on pop radio and that’s not a good thing. I really wish she’d get a new team b/c they have her sound all over the place. These B-side Rihanna, Ciara and now Katy Petty tracks aren’t cutting it… Ughhhhh someone fire her A&R
Tinashe should get some of the blame too though. I mean most artists have some say-so and pull by the 2nd album. If she had networked better with hit-making producers I’m sure one of them would have sold her a hit by now because all these misses are not cutting it.
I like her delivery on the verses, however her voice is just underwhelming when it comes to the belting on the chorus.
This is so early 2010s pop. Pop ain’t popping, ask Ciara, Gags, Katy and Britney. So why is TinaShoes still trying to “crossover”? I guess give it a try because she did drop like 10 urban tracks that were good, but y’all didn’t buy. So…
So if you think the 10 urban tracks were good and people did not buy that means they were not good and your music taste is not good. Good music sells. Forgettable music and non-hit records does not sell.
That’s b******* and you know it. Good music does not equal good sales. There are millions of really s*** songs that sold a lot and became very successful. Hits are not a synonymous for good music.
Good music does sell. It just depends on your expectations of what constitutes successful sales. The problem with Tinashe is that her music lately is very forgettable. For example, when she released Player the song was cute but too dated sounding to be a hit. The rest of the numerous singles she released for the still unreleased album I cannot even remember the names of which is sad because all of the releases have been in the last 5 to 6 months. Now with a likely depleted promo budget, if this single does not hit I think Tinashi should just scrap the album, regroup, and push for hit music.
What in the Selena Gomez hell is this? *Sigh* where is that Tyra “rooting for you” gif when you need it?
*goes back to Amethyst, Black Water, Reverie and Nightride.
Girl bye, Selena would never release this kids bop mess. In case you haven’t noticed, all the Disney girls are serving leans or indie pop songs with minimal production. I dunno why Tinashe thought this Ciara “Jackie” reject would put her on. Even taylor not doin this level of basic pop no more.
She needs to stick to pop. I don’t like that R&B stuff unless it urban pop like 2 on and and all hands on deck. I like her better as a pop artist.
I like the verses.
Andi Loh – Just My Type
soundcloud.com/andiloh/just-my-type
you could’ve kept that recommendation.
No Dan!!!! Just no!!!!!!
My dear child, she has been a lost music soul for a while. I will send her a sign to help direct her career.
Sounds like a blend of overdose/ body on me. It’s definitely catering to the pop gals! I’m not completely I’m love with it. I’ll give it a few more spins at work this morning.
This would have been cute in 2013 but now is not the time to be serving Radio Disney bops. Even Miley’s little sister is giving us more personality and edge in her single smh!! She could have saved this by making the Chorus more fresh. That sound died with Taylor Swift in 2015 and she did it better. I know how yall fans feel as a Ciara stan. It sucks when your fave keeps making basic pop songs but serves quality urban music.
This girls puts out 20 flop singles and y’all still swearing she’s going to pop. There’s a reason why she keeps getting pushed. She’s another Rita Oràl.
I understand the positive hopes, but I am not going to lie to myself and pretend like this isn’t terrible. The song is terrible. I understand making a dumb pop song to break out, but this ain’t it. And Tinashe needs to stay away from generic songs because she has a generic voice. Her songs need to be special because her voice really isn’t… at all.
I like it! I kind of appreciate it in a surface way, but I’m glad I can sincerely say this is a good song! It’s not even something I’d tire out from hearing (if it catches on to radio and stay on repeat throughout the day)! I initially thought Tinashe was taking a wrong turn with this song, but I really don’t think ‘Flame’ should be denied at radio! It’s has a winning formula! This would smash if it was Fifth Harmony, Coldplay, Sia, etc … Now that Tinashe did her part, let her get the f*** in the loop!!
This is an anthem! She is giving me 89’s movie Tea! I love it!
Dated flop
I know what this sounds like now! It’s body say by Demi. Almost identical. My rate is 4.5 out of 10. It’s catchy but I was bored after the third play. The replay value is minimal to none for me.
This is actually a good pop song. I could easily hear Taylor, Miley, or one of the new chicks singing it. Do it think this will be a song to get Tinashe back on track… possibly. It will not grab the attention of her urban listeners but I think it could cleanse our palettes to prepare for the true sound of her up coming album. This isn’t a favorite for me but given the right push and platforms it could do well commercially and if she’s consistent it could establish a road of quality ahead. Again, this is the sound I prefer from her but we can’t deny that it’s objectively a good song.
I’m still checking, Tin. Be a smart biz woman and stay talented. You just might win.
sigh….. her songs are always just missing that “punch” that she needs…
Ummmm. This song is serving Jordan Sparks realness….and that’s not a good thing even for Jordan Sparks. She needs to follow Janet’s lead and GO IN on innovative dance music. This ain’t it. Next.
I don’t know if anybody remembers the singer Toya from the early 2000’s, she had a song called “I do”.
She and Tinashe have very similar careers.They both have that one top 40. Both are beautiful girls, both were fairly decent singers. They both suffer from lack of presence aka charisma.
However Toya never got the chances Tinashe keeps getting because back then labels were not as forgiving or desperately trying to find the next big female urban star, there were plenty at that time.
Tinashe comes off so artificial and forced, she needs artist development. I’ve never seen an artist try so hard and still seem so dull.
Tinashe could be performing a fast dance song and I’d still be halfway sleep.
Everytime I hear her music, it’s like hearing a combination of all the failed urban and pop female singers of the early 2000’s.
Love her, super under rated. Aquarius was my fave album that year, Nightride was dope, excited for Joyride – especially for her ballad Fire & Flames.
I really don’t see this song doing that well to be honest. Granted there is a radio friendly quality to it, but it’s not memorable or anything out of the box. I don’t like this sound with her voice either. I think she is super talented and underrated but this song isn’t doin it for me. And I don’t think it will make any impact.
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Nice song