Cardi B‘s ‘Bodak Yellow’ is undeniably the song of the summer.
Unleashed as part of her arrangement with the thriving Atlantic Records, the single recently gave the rapper and her fans cause to celebrate when it reached #3 on the Billboard Hot 100.
Before that though, perhaps unbeknownst to said fans, the song took its first few steps on British chart soil last week.
Good news below…
Though modest, ‘Yellow’s entry saw it swing into action at #96 by way of sales and streams garnered by the British public who are yet to receive a single televised performance of the song in the market.
However, we fear that like Trinidad James, Young M.A., Dej Loaf and Iggy Azalea, Cardi runs the risk of being hot for one summer if she doesn’t plant unshakeable roots in the game with a supporting album soon.
For, while ‘Yellow’s success is the talk of the town now, there’s no denying that the scene’s fickle nature may soon see her plagued by one-hit wonder status if her album’s sales suffer as a result of her not being able to follow ‘Yellow‘ with a hit just as impactful.
With this in mind, we’d say the best way for Cardi to secure success beyond ‘Bodak’ is for her to remember that she rose to fame as a personality before she was taken seriously as a rapper.
This isn’t a bad thing…it’s just her thing.
Should she realise the value in this, the 20-something could easily enjoy a career similar to Grace Jones‘ (or Rosie Perez‘) where musically-charged forays into fashion and film allow her to soar as a multi-hyphenate entertainer, and not a merely rapper whose relevancy is defined by how high her numbers fly when compared to Nicki Minaj‘s.