Sometimes surprise albums can cause for surprise sales. Just ask Jhene Aiko.
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And while the personal set, which comes packaged with a short film and book of poetry, drummed up buzz amongst fans, the lack of pre-release awareness looks to have backfired.
Because, according to Hits Daily Double, the set is on-course to open with 8,000-10,000 in pure sales. With its streaming factored in, the number climbs to 28,000-32,000.
Ultimately, the SPS figure matters most. But surely we’re not the only ones alarmed by how disproportionate the pure and SPS numbers are.
On the upside, with awareness growing, maybe it’ll be a slow-and-steady sales trajectory for the set?