If the commercial performance of ‘Beautiful Trauma’ is anything to judge by, it’s apparent P!nk did not come to play.
The singer-songwriter, hot on the promo trail in support of her 7th studio album, has already seen the project greeted with critical acclaim from the likes of the industry’s top critics. As we reported here, that fanfare was set to be reflected commercially as well as the project was initially predicted to impact charts with a whopping 300-360,000 units moved its first week. If proven true, ‘Trauma’ would have already come in as the year’s best premiere numbers for a female.
Now, with a little help from her promo run (including stops on ‘SNL’ and ‘GMA’), industry insiders have revised that projection upward as its sales activity has outpaced their original forecast.
‘Beautiful Trauma’ First Week Sales Prediction (revised)
360-385k SPS, 340-370k album
At the rate the product is moving it’s likely it will pass the 400k mark. As if that’s not enough good news to celebrate, the set’s lead single – ‘What About Us’ – was already on the rebound on the Hot 100 before the album’s release.
This week, thanks to added promotion, the tune is currently rocking out at #2 on iTunes charts (as of time reported).
Real Time iTunes Chart
With this, P!nk could very well be on her way to her 15th top 10 single.