Fergie is aiming to activate new album ‘Double Dutchess’ on a global scale.
Released in September, the visual LP arrived after an elongated spell out of the spotlight for the Black Eyed Peas performer.
With the project now in the media arena, the singer seems keen to work the promo trail. Case in point her showing on The X Factor UK.
There, the singer delivered a rendition of ‘Save It Till Morning.’
Check it out below…
We hope this single catches on somewhere, because it easily serves as the album’s most commercially workable offering. It’s undeniably carved in the image of ‘Big Girls Don’t Cry’ – which is exactly why.
That said, and not to be pessimistic (but more a realist), it’s fast becoming apparent that this “all at once” roll-out doesn’t benefit everyone. Indeed, in Fergie’s case, rather than pushing such a weighty project up a hill, she’d have been better off channelling all her efforts into making this a hit.
Shoulda, woulda, coulda’s.