The popularity of streaming is changing the shape of the game. And while it’s seeing some artists disappear into the Pop abyss, it’s directly facilitating the success of others.
Just ask Migos.
The Hip-Hop outfit released their sophomore album ‘Culture II’ yesterday and early estimates have it on track to deliver big – thanks to streaming.
See what we mean below…
According to Hits Daily Double, the 24-track set – which features Drake and is preceded by top 10 hit ‘MotorSport’ – is on course to open with 180,000-200,000 first week.
Interestingly, streaming makes up the lion-share of that figure because only 30k-40k is comprised of pure sales.
And while this does posit a number of obvious questions, the reality is that it’ll be enough to snag Quavo and co the #1 on the upcoming instalment of the Billboard 200.
Tidbit: It would seem member Offset‘s recent scandal hasn’t impacted the group’s performance on the charts.
What? They got another album coming out? I’m beyond late.
30-40k in pure sales? That’s bad. Not that I ever had higher expectations for them but still.
I’m a way offsets comment have do have an impact on their sells, next week or a week 1/2 the album will leave the top ten. Then after two weeks the album will drop out the top twenty. If,anybody has been noticing any album that sells less than fifty thousand will leave the top ten within a week, and pure sells are only five thousands and streaming is less as well.
Ok.. I needs to proof read..lol
I really don’t think his comments matter because his target fan base was not offended so…
Their target fan base probably doesn’t read the blogs.
Sounds about right. This is the STREAMING era.
Wow. So not even that comment hurt him. Anyone who bought this album is s homophobe.
Oh shut up…what kinda generalization is that?!?!
Ya mama a thot and she gonna f*** up a bag
@I hate Blacak. And Whiyte bitczhc , lol da fuc?!?!
Nah streaming era shyt. Drake, Cole & Kendrick sale plus others. They are one of the biggest groups out there. They should not be debuting with less than a 100k in pure sales. They have clout.
You are out of your mind. 100k in pure sales is unrealistic. You can’t compare established global heavy hitters like Kendrick and Drake to newcomers like Migos.
Are you dumb? Lol Migos been out for as long as Kendrick & Lamar. they’re not no damn New Comers! The f***
Exactly, they came off of a number one hit & they have a much bigger profile. So their sales should be far higher.
Why are we doing post comparing streams to sales. This is the most useless comparison. Streams make up sales. We live in a climate where the most majority of music consumers stream. Just let it go. There overall sales are very good.
The lgbt audience ain’t the same as the hip-hop one. Most of the people who’ll listen to this kinda music will err on the side of being homophobic. Plus many people are dumb anyway… a lot of the lgbt community cream themselves to Nicki minaj and will have vibed out to Motorsport just because nicki was featured.
I think these artists are starting to understand that the more songs you add to an album the higher the first week sales will be because of how the streams are counted.
Yeah I noticed that trend too although that logic didn’t work so well for breezy.
I expected huge streaming numbers. I am surprised the sales projections are as high as they are. The younger an artist’s fan base, the high the streaming numbers.
I don’t care not my kinda artist!!