The popularity of streaming is changing the shape of the game. And while it’s seeing some artists disappear into the Pop abyss, it’s directly facilitating the success of others.
Just ask Migos.
The Hip-Hop outfit released their sophomore album ‘Culture II’ yesterday and early estimates have it on track to deliver big – thanks to streaming.
See what we mean below…
According to Hits Daily Double, the 24-track set – which features Drake and is preceded by top 10 hit ‘MotorSport’ – is on course to open with 180,000-200,000 first week.
Interestingly, streaming makes up the lion-share of that figure because only 30k-40k is comprised of pure sales.
And while this does posit a number of obvious questions, the reality is that it’ll be enough to snag Quavo and co the #1 on the upcoming instalment of the Billboard 200.
Tidbit: It would seem member Offset‘s recent scandal hasn’t impacted the group’s performance on the charts.