Before Adele, Coldplay and Amy Winehouse, a young name from Southhampton was the one waving the British flag on a worldwide scale. His name’s Craig David and today we salute him on From The Vault.
This week’s pick is ‘Seven Days.’
Serviced as the second single from the singer’s debut ‘Born To Do It’, ‘Days’ was written and composed by Mark Hill alongside the David – like the large majority of the LP.
Thematically, the song retraced the week-long romancing of a newfound love interest. To this day, it’s Craig’s biggest hit and is considered his signature song.
Wildly successful on home soil, where it debuted at #1 with sales of 100,000 units, but was also a worldwide smash peaking at #10 in the US, #4 in Australia and #9 in Canada. Not bad at all for a R&B newbie in a Britney and N’Sync dominated landscape.
The music video, directed by Max and Dania, had a ‘Groundhog Day’ theme with Craig reliving the same day over and over until he finally gets with “the” girl he met on the street.
Popular the world over, the clip was nominated for Best Video at the 2001 BRIT Awards, but lost to Robbie Williams‘ ‘Rock DJ.’
Thereafter, David’s success was heavily concentrated in the UK — despite a marked effort to further break into the American market with his sophomore album.
Now, after a hiatus of sorts (which ironically saw him relocate to Miami), the gifted star is back. With new album ‘Following My Intuition’ due in stores on September 30th, the moral of the story is to never count out authentic talent.