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Seven years.

That may not seem like a long time on paper, but in ‘industry theory’…it’s a lifetime.

From the unexpected rise of Rihanna to the ground breaking arrival of Lady GaGa, the last seven years have seen Cassie watch acts she once considered contemporaries (or had never heard of) become music juggernauts…while her brand watched from the sidelines.

So, why has it taken so long for her return to music?

Her interesting explanation below…

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He doesn’t get enough credit for it, but Omarion truly is one of the only acts out today to get it right consistently.

Parting ways with the ‘Respect Us! We Used To Be Relevant’ agenda that saw he and Bow Wow billed laughing stocks circa ’08, the last few years have seen the former B2K star create and release material that’s both contemporary while still organically him. 

Traits, that made his 2012 ‘Care Package’ EP one of our favourite releases to drop that year.

Now watch as he kicks off the campaign for his fourth studio album with the ‘Maybach O’ web series, documenting his journey towards its release date.

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As the world anticipates the very first televised performance of new single ‘Body Party’, Ciara generated even more steam for the single with an appearance on Jammin’ Z90.

Dishing on absolutely anything and everything ‘Ciara‘ related, her time on the outlet took an interesting turn when she revealed- or rather explained- her history with ‘Swim Good’ Prince Frank Ocean, opening up on the  part she played in his slow but steady ascent to fame.

Watch below…

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Peep this footage of ‘Rogue‘ star Rihanna, on her way to shoot a commercial in support of her long running relationship with Busch‘s ‘Budweiser‘.

Filmed on her way to the set and working on the shoot throughout the day, her time with the company marks the latest corporate moved made by the entertainer.

For, before the release of her new ‘River Island’ collection, the star’s fans welcomed the news that she is to launch her first male fragrance…billed ‘Rogue‘.

Footage below…

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Guess which short lived Pop Princess was snapped out and about in LA yesterday.

Hint: She can cite The Dream, Kanye West and ‘Body Party‘ belle Ciara as creative collaborators.

Not sure who it is?

Her identity below!

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Fans of R&B heartthrobs Tyrese, Ginuwine, and Tank may be on the verge of heart attack once they get a peep at what the talented trio have been cooking up for their long awaited project.

Titled ‘3 Kingz’, the July 23rd due project saw its first single ‘Sex Never Felt Better’ recently get the video treatment.

Calling on Matt Alonzo to direct the clip, the video has been lifted to the group’s official Youtube for your viewing pleasure.  See it below:

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As reported here, triple threat diva Jennifer Lopez brought the house down at tonight’s ‘American Idol’ finale with her EDM-flavoured new tune ‘Live It Up’.

Now, wasting approximately no time capitalizing on the buzz from the new single, the diva drops the official trailer to its accompanying music video set to premiere in full tomorrow!

Featuring her trusty Pitbull sidekick, we hope you have your plates and palates ready for the heat Jlo is serving:

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Jennifer Lopez returned to American Idol tonight, illuminating the stage with a live performance of new single ‘Live It Up’.

Armed with frequent collaborator Pitbull and an army of female dancers, the 43-year-old offered quite the spectacle…all in front of longtime rival Mariah Carey.

Watch the action after the jump…

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It’s certainly been a long road for Candice Glover.  Narrowed down from thousands of contestants, the powerhouse performer saw that journey end and her quest for divadom begin as she bested 22-year-old Texan songstress Kree Harrison to be named 2013′s ‘American Idol’ champ.

A fan favorite from the very start, Candice consistently wowed fans with her takes on tunes ‘Chasing Pavements’, ‘I Who Have Nothing’, and many more.

As we look forward to music from both of the blossoming vocalists, we at That Grape Juice extend our congratulations to Glover for being crowned this year’s winner!

Your thoughts?

American Idol is drawing to an end tonight and – depending on which reports you believe – so too is Mariah Carey‘s time on its judging panel.

Whatever the case, the diva supreme ensured she used the millions watching this evening’s finale to her advantage to promote new single ‘#Beautiful’.

Watch below as Mimi performs the Miguel assisted cut together with a medley of her biggest hits including ‘Vision of Love’, ‘Hero’, and ‘We Belong Together’.

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As has become annual fare, some of music’s biggest stars have flocked to the ‘American Idol’ season finale to perform and/or cheer on their favorite talent hopeful.

With U.S. viewers glued to screens to see the outcome of the Candice Glover/Kree Harrison showdown, the former took to the stage to lend her melisma-laden vocals to the Natalie Cole hit ‘Inseparable’.

Much to crowd delight, the budding diva was joined by another Idol alum – Jennifer Hudson.  The result was a powerhouse combo that is sure to go down as one of the show’s most memorable moments.

Tuck in below to see if you agree:

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Despite a loaded list of features aboard his fourth studio album ‘IV Play’ (Beyoncé, Kelly Rowland, Jay-Z, Big Sean, etc), hip hop hitmaker The Dream hopes to sail and sell his latest video.

Granting visual stats to the title track from the May 28th-due album, the ‘Falsetto’ crooner tapped famed video director X to bring the hot-and-heavy slow jam to life.

Need a dose of big booty heauxs and unnecessarily sexually explicit lyrics?  Well, looks like this is just what the doctor ordered:

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