Beyonce may be earning critical acclaim aplenty for the African-inspired music video for her latest single, ‘Spirit’ (the leading effort from the ‘Lion King: The Gift’ album), but there’s at least one critic the Grammy-winner shouldn’t expect to hear praise from: creative director Gabrielle Kannemeyer.
The famed photographer and art director – whose past clientele list boasts big brands such as Puma, Adidas, Guess, Woolworths, and many more – was none-too-pleased after a commenter observed what were arguable similarities between Kannemeyer’s work and the ‘Spirit’ visual.
The notice made Gabrielle assemble a collage of shots from her previous directorial efforts, namely from the ‘Blamefire’ music video of South African artist Petite Noir, which she believes were directly mirrored in Bey’s most recent visual. Once the Beyhive got wind of the slams, needless to say, hell broke loose. More inside: