For, in an industry that is seeing sales shrink by the second, she has an uncanny ability to sell traditional units at a feverish rate. Case in point the colossal totals achieved by ’21’ and follow-up ’25’ in 2015.
Naturally, with every “Adele” release serving as a cultural event, all attention is on when the British belter will be back. Especially after the all-encompassing success of her last campaign – which wracked up 22 million sales worldwide and a global tour that generated $170 million.
Though notoriously private, the singer herself revealed that something is a’cooking.