The Sugababes are wasting no time lighting a match under the campaign for their long-awaited comeback album.
For, fresh from announcing the LP’s 2027 release and unlocking latest single ‘Ghost,’ Mutya, Keisha, and Siobhan have debuted the track’s accompanying music video.
Directed by Thomas James, the theatrical clip continues the striking visual run that has already delivered videos for ‘Jungle,’ ‘Weeds,’ and ‘Shook.’
All four tracks will feature on the trio’s self-titled ‘Sugababes’ album, which arrives on February 12, 2027 and marks their first full studio LP as the original lineup since ‘One Touch’ in 2000.
Speaking on the long-gestating project, the ladies shared:
“We knew from the beginning that we didn’t want to rush this record. We’ve poured so much into the songs, the sound and every detail around it, and the more it came together, the clearer it became that there was only one thing we could call it: Sugababes. It feels unmistakably us.”
And there is plenty of sonic variety incoming. The 12-track set will journey through Garage on ‘Modern Love,’ Amapiano on ‘After All,’ dancefloor territory with ‘Scorpio,’ and orchestral flourishes on ‘Love Language.’
For now, though, it’s all about ‘Ghost.’
Watch the visual after the jump…
