How has your label treated you?
Er, you probably don’t even want to ask me that right now. That’s how I feel abut it. I personally love some of the people that work here in the UK; my publicist Shoshanna and Simon… but I really don’t want to talk about it cos I want to keep it all positive, you feel me?
Well, it seems the album didn’t really perform as well as it should have?
Cos they’re not pushing it like they should.
Why aren’t they?
We want to release Crush, but they feel there’s a lot going on. This is my thing; I’m an artist and this is not rocket science. Take Control was going good, so we knew we had to schedule the video for Gotta Work. But you need money to do a video, and by the time we got it cleared, it was late. They didn’t feel like that, but anybody with half a brain could see it was late. So then Gotta Work was going up, but it peaked and rapidly started coming down, so we knew we needed to do Crush. They said ‘Wait.’ I love the business and I studied the business and I told them we needed to do the other video, because you need to have another single when your other track is peaking. They’re talking about doing it next year, but I’m not doing it next year! So I don’t know what to tell you. I get that everyone’s filled with good intentions, but the road to perdition is filled with good intentions. There should have been no gaps.
I’m kinda surprised (yet pleased) she was so open about the whole thing. I guess, one can only be dragged through the dirt for so long. It’s a shame too as ‘Because I Love It’ is a really solid record – one of my favourites from this year.