Sugababes – ‘About A Girl’ Video

Amelle, Heidi and Jade, also known – rightly or wrongly – as the Sugababes, unveiled the video for their new single ‘About a Girl’. The group, who have been at centre of much controversy as of late – almost entirely due to the ousting of original member Keisha Buchanan last month – hope to set the chart’s alight with this their new single. With a big budget (in UK terms) and a more sexed up image, the big question is: “does the video redeem them?”

In short, unfortunately, the answer is a no. Getting the good out of the way first; I’m definitely feeling the cinematic look of the clip, while the choreography was a great step forward for a group, who have really not been renown for that. However, I can’t help but feel this was a poor, rushed, badly edited clip. Clearly the stunt doubles were supposed to be reflective of the pre-Jade line-up, and though the ladies have since said the stunt company went ahead and shot their scenes while the drama was going on behind the scenes, there surely could have been more workable ways of using the footage. It really seems as if the label paid a hefty sum to the stunt company and come hell or high water were going to get their money’s worth – regardless of whether the vid seemed random as hell. I mean for someone not in the know of what’s happened, they’d  likely sit there wondering why in one shot we are seeing muscle-y chicks (ala WWF/E’s Chyna) and in the next, a random dance routine by the group who look nothing like them. For all the £££$$$ thrown at this, the aforementioned makes it come off cheap and tacky.

While I never wish any one bad, I can’t help but feel a little pessemistic about the group’s future. They needed to knock the ball out of the park with this video, which IMO had what’s left of their reputation on the line, and I don’t feel they did.

What do you think of the video?

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  1. William Kostakis October 9, 2009

    Thank god for the subtitles!!!!!! LOL, British is so difficult for my brain to comprehend lawl

  2. William Kostakis October 9, 2009

    HAHAHA the body doubles havent been edited out yet. brill!!

  3. lakvir October 9, 2009

    i really like the new lineup, i think jade is great. i was never really into sugababes but this is sounding gooood.

  4. reena October 9, 2009

    This is embarrassing. It doesn’t work and Jade adds nothing.

    RIP Sugababes as I once knew and loved.

    Lets pray Sweet 7 with Keisha’ vocals leak.

  5. Jay2009 October 9, 2009

    LMAO ! WOAW that audio version sucked big time, Keisha’s voice made it more powerfull, and the video is stupid ! the only good thing left is the energy of Jade during the dance “routine”, that girl went hard but I got news boo boo, that ain’t gonna work, by the end of the year the band will split, wanna bet ?

  6. Katrina October 9, 2009

    This is absolute garbage

  7. Damian October 9, 2009

    Well.. Well.. Well.. erm, i think this is the end for this covers band, so far from the The original Sugababes who were about music, this looks tacky, makes them look cheap and you just ain’t looking at The Sugababes, they may aswell be called The Honeyz, it’s over girls, you should have split up when you felt brave enough to kick out the original member of the band who paved the way for the rest of you to actually have a career! The song is s***, Keisha got a luccky escape, when you compare this to CLASSICS such as Overload, Last Year, Soul Sound, Push The Button, Too Lost In You, Round Round, Stronger, and the beautiful Shape, this track, there tacky image and lack luster personalitys are nothing on on Keisha and Mutya they get 1 out of 10 from me!

  8. Carlitos October 9, 2009

    Check at 1:18….Pay Attention because it’s in there.

  9. IVORY’S INTELLECT October 9, 2009

    “Why didn’t Jade’s leg thingy from the set pics (ala the blonde chick from the Pussycat Dolls) make it into the video?!”

    It’s there near the start…

    Stunt doubles are supposed to pass as the real deal, not different people. All they had to do was not show their faces, and straighten the Jade lookalike’s hair. I don’t see any Tom Cruise/Will Smith stunts here, so why couldn’t they have done it themselves?

    The dance routine was nothing to write home about. If you can’t dance, don’t. Crouching down, changing positions, crouching down, changing positions and then bending over to touch each other isn’t dancing.

  10. danny October 9, 2009

    in short: a hot mess

    looks like a good quality video but the end result is a load of crap

  11. Anonymous October 9, 2009

    what kinda nonsense??

    i dont get it.. dont stunt doubles step in.. for extreme parts.. those doubles played the whole scene.. that is stupid.. i saw them.. and refused to believe thats what everyone reffered to as stunt doubles.. i thought it was a different story line.. and they were gonna end up.. havin a war.. with the actual sugababes stunt doubles….little did i know they were suppose to be them

    that is pure FOOLISHNESS!

    video wudda been better if it was the girls playing the other scene.. n the stunt doubles were actually “stunt doubles” n only steppin in for the fighting scene..and u cudnt see their faces.. CRAP!

  12. Katrina October 9, 2009

    Well said Damian

  13. Anonymous October 9, 2009

    I think Sugababes have never looked or performed better in any of their videos before regardless of how crap the concept was…them as a product are better and would have performed better if the drama with Keisha hadn’t been so public…funny thing is everyone said Destiny’s Child were over when the Say My Name video came out without La Toya and La Tavia but as a product were better. Keisha was a weak link. She couldn’t dance and thats what this album needed…this video although the concept is a lil confusing now with the ‘doubles’ fiasco is a better video wholly than Get S***…main thing is Sugababes with Jade seems better than Sugababes with Keisha. Wait for live performances before passing judgement.

  14. tonya October 9, 2009

    this is definitely a step up! great job! it’s different with the dialog and stuff.

  15. Habib October 9, 2009

    i have one word for that s***:pure crap!!!!!looks so s*****,and i don’t even wanna go on the vocals lord!!! the team management must be deaf that jade has nothin on keisha!!!!!

  16. Timbaland-Fan October 9, 2009

    H-O-R-R-I-B-L-E! This is not Sugababes!!!

  17. Jacob October 9, 2009

    Anyone else think Heidi is really ugly?

  18. Anonymous October 9, 2009

    I find it funny that they all are lip syncing to Jade’s vocals on the chorus… The video is not as bad as ya’ll are making it to be tho of course it could have been edited better but when it comes down too it its something fresh and different from the girls. I think Jade possibly could have saved this group from disaster. Time will tell…

  19. Anonymous October 9, 2009

    I think this is a much better look for the sugababes. Although until now I though kicking out Keisha was a BIG mistake, I think this explains their reasoning if you look back and think about it for a second. They look so much more proffesional and credible, I think Keisha was maybe holding them back from their full potential, the three of them fit much better together, giving an impression of a group, rather than 3 separate people. Those 3 seem to be on the same page, something which you can tell from just a video, the whole feel and look is so different from any other ‘babes vids and I love it.

  20. Turn October 9, 2009

    It’s not that bad, but it is boring, sorry Sugababes.

  21. Matt October 9, 2009

    Professional and credible? are u joking? They were more credible when they didnt look like trailer trash and look at what they are dancing in front of, a trailer, and how do they look?? LIKE TRASH. So thumbs up from me, the video suits the sluttybabes superbly!

  22. k October 9, 2009

    What kind of shid is this? RIP Sugababes and good luck Keisha leaving the group was a blessing in disguise.

  23. Alex October 9, 2009

    idk much about this group but I LOVE this song/video!

  24. Anonymous October 9, 2009

    LOL wth? this video doesnt make any sense! The stunt doubles dont look anything like the girls and the way its been cut it just seems like 2 unrelated things going on, just cause they r both in the desert dont mean its gonna work! i hate what they’re wearing, black leather its not hard to make it s***, wth is that lol. the song is dry as well, redone is a joka he gives sean kingston and lady gaga wicked beats and then gives them something that sounds like a 90’s girl group rejected b side. lets hope this doesnt go number 1 or the girls will think it WAS actually a good idea to get rid of keisha! flop flop flop flop floppppppppppppppppppppppppppppp lol

  25. Anonymous October 9, 2009

    btw jade is the cat that got the cream, she can now claim to be part of the uks most successful girl group of the 21st century and shes done nothing for them

  26. mik3ch3ck October 10, 2009

    Actually, i think Jade makes the group. Well, the new one! She nearly appears as the leader, she puts so much energy compared to the others that the latters will get overshadowed. jade is made for the solo thing! just a thought…

  27. yo October 10, 2009

    what a mess.. the vid tries to hard and thats where it failed…

  28. Prince October 10, 2009

    Lool i still dont see them as the sugababes the sugababes died when they kicked keisha out this some new girl group boii lool hmm the video loooks nice they will SPLIT by the middle of next year i cant see this working because ammele wants to be lead and jade Will be lead jade has more power and dancing skill and singing skills compared to the rest but they look more of a group now but th emusic wont be the same =[ i hope the old sugababes can pull the strings and get back together (y)

  29. lovenicole86 October 10, 2009

    am i the only one who is thinkin of rihanna’s rehab when watchin this video…
    the location is exactly the same as in rihanna’s rehab and that house also is in rehab
    fail!!RIP sugababes

  30. antertain October 10, 2009

    Why is Amelle singing Jades parts in the vid?

    Gave me jokes that the editing had Keisha’s stunt double as the main character..

    Jade did good i must say though. Heidi seemed actually the odd one out which is strange.

    Oh well what’s done is done so good luck 2em’

  31. dbudda October 11, 2009

    I have to say its a really good vid.
    Great Choreo – great song.
    And of course i feel so sad bout keisha but that group had a new influence.
    And i love to see them dance finally!!!! with this hot new choreo!!

    I’m really feeling this!

  32. Nai October 13, 2009

    I would have had no idea that those girls were stunt doubles if I hadnt read this article.

  33. neil kelley October 14, 2009

    Hi all, i liked the sugababes from day one when the were kids and had an edge, the original line up was by far the best, although heidi, has brought a lot to the table. when mutya left they lost the edge and originality they had and have turned into a girl band.Lthough the music they are knocking out is still good, they dont stand out like they used too.Hope it all works out for jade and the girls, but i think the name should change now.

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