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ABC aired an hour long presentation of the making of Beyonce’s ‘I Am…Yours’ tour last evening. The special depicted the process that the singer endured with the selection of her all girl band, the production of the show and the conception of many of her popular songs. Furthermore, Beyonce gave a narrated time line of her career from her youth to her current status as one of the most demanded artists in entertainment. The full DVD of Beyonce’s ‘I Am… Yours: An Intimate Performance at Wynn Las Vegas’ was released on November 23rd.
Having just watched the show myself, I was a bit perplexed. Judging by the advertisements that ABC had been airing for the last two weeks, I assumed the network would be showing performances from the DVD in the same manner that BET did with the ‘Beyonce Experience’. Instead, this was more similar to an episode of MTV’s ‘Making The Video’ than anything else. Either way, it was a brilliant marketing strategy because people (like me) would be even more interested in purchasing the DVD. Interesting.