The video for Cheryl Cole‘s latest single ‘Parachute’ premiered a few moments ago. While the clip is rather artistic and well-done, I find it a little hard to get past the fact that such a limited talent is being afforded such grand treatment. I mean, the song is average at best and Ms. Cole’s vocal capabilities are minimal at best.

Still, folk seem to be lapping it up; the Girls Aloud singer’s debut solo LP ‘3 Words’ has been certified Platinum here in the UK, with a re-release already being prepped – which will feature production from hit-maker Ryan Tedder. SMH…

What do you think of the song / video?