As the Sugababes today confirm our report that they have ceased working with Roc Nation (aka were dropped), fresh reports have emerged today suggesting that ousted member Keisha Buchanan is on the brink of signing with the Jay-Z-owned firm for her solo project.
Buchanan and the rapper are said to have hit it off at the BRITS after-party last month, with Roc Nation set to formally meet with the 25 year old during her current trip to Los Angeles for the recording of her solo LP.
Should such a deal be finalised, it would ironically be exactly the same deal Buchanan entered into as part of the group – which would see her record label remain Universal Island, while Roc Nation would, essentially, A&R/produce the project.
How the tables have turned!
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Karma really is serving it up! Granted we don’t actually know what went on behind the scenes, for many it simply boils down to principle – you can not dispose of the last original component of a group and expect credibility or support to remain. It just doesn’t work like that. How any label or management team failed to foresee this back in September is anyone’s guess. I mean, prior to Keisha’s album even coming out, the group are being forced to eat some serious humble-pie, with ‘Sweet 7’ belly-flopping and public support and interest at an all-time low.
About the Roc Nation deal; it’s definitely understandable as to why they are actively seeking out Keisha. It is no secret that for many years she was the creative force behind the Sugababes, particularly with the last line-up. Hence, common-knowledge was the fact that she’d often be the first and last at the studio, co-wrote many of their hits, and enjoyed great relationships with several producers – a number of which, reportedly, refused to begin work with the other ladies until Keisha arrived at the studio.
One can only hope that Keisha really serves up the hotness with her solo project and is successful; which if she manages to pull off, will be one of the biggest stories in recent UK music history.