While the buzz for Kelly Rowland‘s 3rd solo album continues to grow, her new record label Universal Motown appear to be pulling out all the stops for the video for the project’s lead single – ‘Commander’.
As well as pumping their own funds into the video, the label – which is home to the likes of Lil’ Wayne, Drake, Akon, and Nicki Minaj – are seeking out top brands to feature their products in the clip. Check out the press release which made its way out to some of the world’s biggest brands:
KELLY ROWLAND is seeking a new partner for her latest music video – the singer’s reps have sent out mass emails urging big brands to appear in the promo.
The former Destiny’s Child star is following the record industry’s latest craze of teaming up with famous companies to cover the cost of music videos.
Her reps at Universal Motown are on the hunt for marketing executives to pay for their products to appear in the promo for the debut single from Rowland’s new record – her first since parting ways with ex-manager Mathew Knowles and former label Columbia Records.
The email reads, “We are currently seeking brands who want to partner with us for the upcoming (Grammy-winning, platinum-selling) Kelly Rowland music video for the first single off of (sic) her new album.
“We are primed for an outstanding project. This will be a video that is serviced around the world.” {Source}
Go Kelly! Many in-the-know about Kelly’s deal with Motown relay the fact that her main incentive for signing with the label was based on her project being their top-priority – something their brand-seeking clearly shows is the case. As the press release highlights, this is the the way the industry is side-stepping the recession to be able to deliver epic videos in the vein of Lady GaGa’s ‘Telephone’. Hence, it’s a given that teams for the likes of GaGa and Beyonce have done and will continue to do the same thing. There simply isn’t enough money in the industry (see: illegal downloading) to be churning out mind-blowing videos on label budget alone.
In any case, this has me even more amped to see what Kelly’s team are planning for her; after all, being talented is only one half of the equation – the machine behind an artist being the other. Thus far, it’s looking like Ms. Kelly is set to hit the big leagues on solo tip this go round!
![Nelly & Kelly Rowland Reunite to Perform Their 2002 Hit 'Dilemma' at the 2024 Baby2Baby Gala [Video]](https://thatgrapejuice.net/wp-content/uploads/2024/11/kelly-rowland-baby2baby-thatgrapejuice-2024-dilemma-nelly-464x260.jpg "Nelly & Kelly Rowland Reunite to Perform Their 2002 Hit 'Dilemma' at the 2024 Baby2Baby Gala [Video].")
yeah i’m happy for miss kelly………2010 will be yours…xo xo…luv from ur fan
why you keep using this old, ugly and out dated as picture of kelly rowland?
WOOOO KELLY IS GOING ALL OUT FOR THIS PROJECT MORE POWE TO HER 😀
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COMMENTS WOULD BE MUCH APPRECIATED
yay kelly!!!!!!!!!!!!!
Kelly and her team ain’t playing with y’all. i’m so happy for her man.
By ‘all-out’, I hope full frontal nudity.
WORK KELL!
KELLY FINALLY GOT PEOPLE WHO ARE ON HER SIDE GETTIN SHYT DONE. I WISH HER MUCH CRITICAL AND SALES SUCCESS WITH THIS NEW PROJECT.
flop
lmao her label broke they aint got no money lmao seeking for sponsors
i feel bad for kelly she will never be big and teamkelly and her 12 fans fans aint gon change it
Wow. It’s about time Kelly got a team to really support her. Good luck.
get it Kells. 🙂 we love you girl!!!
ms kelly better work – keep these preformances up – she needs more – lol – she needs to be shoved down our throats to summer so we will know what the deal is – i so cant wait for the summer – PLUS EXCITING NEWS ON KELLY ROWLANDS NEW VIDEO FOR HER FIRST SINGLEEEEEE – PEEP THIS COURTESY PR-INSIDE.COM
KELLY ROWLAND is seeking a new partner for her latest music video – the s inger’s reps have sent out mass emails urging big brands to appear in the promo.
The former Destiny’s Child star is following the record industry’s late st craze of teaming up with famous companies to cover the cost of music v ideos.
Her reps at Universal Motown are on the hunt for marketing executives t o pay for their products to appear in the promo for the debut single from Rowland’s new record – her first since parting ways with ex-manager Math ew Knowles and former label Columbia Records.
The email reads, “We are currently seeking brands who want to partner w ith us for the upcoming (Grammy-winning, platinum-selling) Kelly Rowland music video for the first single off of (sic) her new album.
“We are primed for an outstanding project. This will be a video that is serviced around the world.” Last month (Mar10), Lady Gaga and Beyonce released their groundbreaking Telephone promo, which is nine-and-a-half minutes long and features prod uct placements from Virgin Mobile, Diet Coke, Hewlett Packard and Polaroi d, as well as a long list of American snack products.
THIS IS HOW A TEAM MANAGES AN ARTIST – MAKING SURE SHE IS PROMOTED ON EVERY POSSIBLE LEVEL FROM ENDORSEMNTS TO JUST EXPOSURE PERIOD – GOD I CANT WAIT TO HER MORE FROM HERE THIS SUMMER – BRING ON THE SONG AND VIDEO!!!!!!!!!!!!!
SMOOCHES BABAYYY!!!
This is a GREAT idea, because for one it give Kelly an endorsement, and most importantly allow Kelly’s record label to really promote her the way she deserves. The execution of this album has got to be done to a “T” from releasing the single, video, promoting the song and appearances. This is DO OR DIE time and Kelly is about to do the damn thing.
I’m also hoping that Kelly gets 2 first singles for the United States. They should release “Commander” to the pop/dance market and the urban/R&B audience get another single. This would really give Kelly an EDGE!!!! I hope this is considered.
ps i was wondering when this story was gonna hit – you can really tell that this team is really tryna expose her to as many diff ppl as possible and are really thinking of how to fully promote her posiibly snagging uture promo deals and setting up future endeavors – for those of you who still hate is okk – ITS TO BE EXPECTED – for yalll who really think gaga or her label paid for that expensive ass video out of thier pockets u gots to be crzy – its actually pretty smart – tours are sponsored as well – the label doesnt pay for it or neither the artist – well the dont pay out fully but getting a sponsor ensure that you can spend mmoney in other areas to strengthen the artist so by all means – letssss get it!!!!!!!!! smooches baby!!!
i am excited for kelly and i hope she gets the success she deserves this time around. more power to her.
YES!!!! MSkelly my wifey My commander … luv her can’t wait
@movieman LMFAO, Kelly has a sponsor. It’s called thatgrapejuice.net
I’m not going to throw shade, but for the sake of the mental health of her stans on this blog, i really hope her new project succeeds because if it doesn’t……….I can only imagine. Samantha and Trentisha might as well close the blog down because the majority of it is promotion for this girl.
Just sayin..
gucci ur a sponsor as well – like honeslty do u really feel the need to comment on every post about her – for someone who isnt a stan or even a fan you sure comment on every post of hers. whats the point of even coming to her post? based of previous comments of yours you dont even like her sound so … what’s the point better yet do u even like ANYBODY? You never post anything happy or upbeat.
Plain and Boring!
Her team are not PLAYING!! Can’t wait – this means a bigger budget and a better video!!
@ Lyric Lee
Since when can i not voice a valid opinion? Or is Kelly Rowland off limits from criticism JUST BECAUSE you like her? I didn’t even attack her in anyway on this post. I just pointed out the fact that this blog is ALWAYS posting about her. How is that bad? I do like a lot of artists but that doesn’t mean i have to like everything about them. I was trying to avoid having this problem this time but I guess no matter what I post, so long as it doesn’t kiss this girl’s feet, I’ll always be the bad one.
Whatever hun…
gucci ur a sponsor as well – like honeslty do u really feel the need to comment on every post about her – for someone who isnt a stan or even a fan you sure comment on every post of hers. whats the point of even coming to her post? based of previous comments of yours you dont even like her sound so … what’s the point better yet do u even like ANYBODY? You never post anything happy or upbeat.
at what point did i say you attacked her or said any thing bad about her – i asked why did u feel the need to comment on every post where she is the main topic. I asl stated the BASED OF PAST COMMENTS YOU HAVE MADE ABOUT HER its clear that you arent a fan so why post on her blog?
THATS WHAT I SAID. plus its called a blog and its THEIR blog so they can post about whatever they want. If you dont like it you could either stop visiting or create your own and talk about whatever you want. Its that simple.
DAMN THE LABLE SHOUDNT DO THIS VIA ITNERVIEW IT LOOKS TACKY ANC CHEAP
SRY KELLY BUT LOL
People can talk as much s*** as they want about Kelly Rowland cause she is doing her thing and is coming for that ass. The idea of getting a sponsor is nothing new and doesn’t mean her or her label doesn’t have enough money to do a video. All that means is that they are looking to capitalize on an endorsement deal while providing a HIGH QUALITY video. Not like the recession specials we’ve all been served up lately with the exception of Gaga and Gaga only. Smart move on Kelly’s team part. They have been doing the damn thing and should be commended. This will probably be the best video she has ever come out with when it drops. All the haters sit down take some notes. This is how you do promotion/albums/videos/singles.
@Movieman and @Gucci I am not really trying to have an argument because I love Kelly and I have been a fan of hers since Dilemma and she really is a sweet girl, but my only question is what has she done so bad to you two that you hate her so much. Why does it bother you so much because this blog posts alot of stuff about her, is it hurting you that bad? But anyway, Kelly I know you are about to deliver an album that is going to be remembered for time to come and I am already addicted to that low quality video where she performed Commander so I know once I get the HQ it is going to be over. There are so many people waiting on her to drop this single and I cant wait to support her to #1. I know Kelly is going to have a fiyah video and please people realize that her label is doing the right thing by getting the word out that Ms. Kelly is coming with bang so you better get on board!!!!!!!!!!!!
so basically her video is gonna be one big ass commercial?? that doesn’t sound exciting at all
Kelly looks fabulous…2010 keep ur head up high kelly
xxx
Lady Gaga did the same s*** with Beyonce on telephone but when Kelly does it, its funny? SMH
That sounds great!
@ S***
Thank you! Just about every pop star under the sun has done the EXACT same s*** including Britney, Gaga, and Beyonce. But when Kelly does it they say ignorant stuff like she’s desperate and how her team doesn’t have any money lol. These stans are such hypocrites. Wake up and smell the coffee idiots thats exactly how these pop stars are making such great music videos. Otherwise there asses would be making recession specials like everyone else. Keep ya head up Kelly. You are on the right path.
you go kelly
yupp…
Hope the album does well!
poor kelly another flop 4 her SMDH MAYBE SHE SHOULD GO BACK TO PAPA MATT COS HER ONLY SUCESS WAS WITH THEM
where the hell is the song?
As usual, TGJ is reaching when it comes to Kelly. Your supposed to congratulate the girl AFTER her team inks deals with brands to sponsor her video, not when she’s asking for sponsorship. I mean seriously, who cares is her camp is soliticing sponsorship? What if no one’s interested, then what?
Kelly’s label: hey kelly, we ain’t paiyng for your video cuz ain’t nobody checking for you. But we will beg via the internet for a sponser for you. Just think gaga an bey id it, so it won’t look that bad for us to beg in your favor mkay…
Lmao jk…
alright kelly!!! i’m ready
@LYRIC_LEE thanks soo much… for hitting GUCCI.!!!!! dats the truth…
cant wait for kelly”s new album..
Work kellyyy…..
xx
@REM…
shut the f*** up¬!! and get a life…
@GLYNNIEE
Sweetheart, people have said much more personal things about Kelly on this post than me, so you can take a seat in the garbage where you belong. Look at you cussing and acting a fool on this post JUST BECAUSE some people arn’t feeling Kelly Rowland. @Rem didn’t say anything personal and you still came out your wretched ass mouth.
GIRL BYE
LMAO I am laughing so hard right now because the haters have finally confirmed that Kelly is doing big things right now because you only have haters when you have something to hate on. Team Kelly keep up the good work and lets bring this fiyah to the world. I am ready to hear my Commander Kelly sing that song in HQ I cant wait!!!!!!!!!
KELLY for 2010 and FOREVER!!!