There appears to be no stopping Alexandra Burke, who has today been announced as the new ambassador of ‘Sure Women’ deodorant.

The X Factor winner continues to spawn hit after hit, amassing multi-platinum record sales in the process. Now, Burke will front Sure’s new campaign, in what insiders are saying is a very lucrative deal for the 21 year old.

Speaking on her new role, Alex said:

“I’m really excited to be working with Sure Women. It’s my favourite deodorant brand and it’s always been a part of my daily routine. With my demanding schedule, Sure is the only deodorant I can trust to keep me feeling100% fresh and dry all day long.”

More power to her!

Your thoughts?