New Video: JoJo – ‘In The Dark’

Published: Thursday 9th Sep 2010 by Sam

With JoJo garnering praise for her new mixtape ‘Can’t Take That Away From Me’, no time seems more apt than the present to debut the video for the set’s lead single ‘In The Dark’.

Check out the Nicole Ehrlich / Clarence Fuller directed clip after the jump. The teen star certainly isn’t a little girl any more.

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Comments 37

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  1. JoJoFan! September 9, 2010

    She looks good!

  2. Jay September 9, 2010

    MANNNNNNNNNNNNNNNNNNNNNNNNNN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! This song is EVERYTHING and the music video was GREATTTTTTTTTTT!!!!!!!!!!! I LOVE JOJO!!!!!

  3. X,Y,”and Z” September 9, 2010

    I have no idea who this chick is, but THIS song(her) has FAR-more …”groove/feeling” than anything Ciara/Beyonce’s 30-year-old Xback-up singer/Rihanna has YET to offer…and SHE sounds as if, she’s not-even trying; which is the really sad part..!!

    X,Y,”and Z” — OUT…!

  4. BENJAMIN September 9, 2010

    Started off kinda boring, but it isn’t a bad video. Simple, but effective for the groove of the song. It was like kinda sexual without being over sexual, even though she is around 20 now, so she is free to do this stuff now.

  5. PleaseStop September 9, 2010

    I’m not really into the video but i LOVE the song !! glad she’s back….. if u havent heard anything other than this from her go to youtube and type in her name, beautiful voice and music.

  6. MrIncredible September 9, 2010

    song, yes.. video.. not so much.

  7. Alex September 9, 2010

    better than expected!! GO JOJO!!!!!!!1

  8. Anak September 9, 2010

    Amazing! So glad she’s back, was waiting for this video. And soo glad she’s grown up now 😀

  9. Emmie September 9, 2010

    I know cheap video and stuff but hey she is jojo she can do that 🙂
    Love Jo jo

  10. Soulful Roses September 9, 2010

    #TeamJojo…lets get it! 😀

  11. Gumaro September 9, 2010

    Yes, that would have to be the epitome of the S***!!! We love JOJO! Make us go crazy with all these updates and new material. LOVE YOU JOJO! GREAT VIDEO! Very original.

  12. Gman September 9, 2010

    GREAT VIDEO JOJO!! Love the bold text, the blindfolds, the look, everything!! What a great visual to such a BEAST OF A SONG!! Love it, love you!

  13. Gordo September 9, 2010

    THIS JUST MADE MY YEAR!!! 2010 will be the start of JOJO’s comeback takeover. PLEASE SLAYYYY everyone with just 1 vocal run. Great job JOJO< keep going girl!

  14. JohnnyD September 9, 2010

    GORDO said it best, this made my YEAR MANN!!!! been waiting for JoJO forever and a day! SOO HAPPY to have something new from her, wayyyy to talented to just sit on the bench, knock it out the park jojo and show everyone you the best!

  15. Tiff September 9, 2010

    I like the song..Not the video.
    Idk I was thinking there would be more imagery and colors!

    This did nothing for me but I freaking love this song to bits!
    I def Team JoJo!

  16. Tiff September 9, 2010


  17. royalkev September 9, 2010

    The video is okay, she was in the blindfold too long. It made her look hard. I thought she looked much more appealing half way through without it! The song is sizzling! I always loved Jojo.

  18. spring September 9, 2010

    Love the song,.. sick tune!!!!!!!! Love the video too… Go girl…
    gimme more…

    the tune almost has an 80’s vibe…

  19. DJ TAJ September 9, 2010

    The song is fire… But lets be honoest. She looks creepy and unsexy in the video! The scenes with the blindfold, the lighting makes her look like a creepy which or that Chuckie doll from the old horror movie, Child’s Play.

  20. DJ TAJ September 9, 2010


  21. LANDEN September 9, 2010






  22. Joseph September 9, 2010

    So s*** – so talented

  23. Oggie September 9, 2010

    10/10 the mixtape is better than most peoples albums i loooove it and im obsesssed with this sooong!!!!!

  24. jojo September 9, 2010

    love the song………….why woont her label support her……….TEAM JOJO

  25. Obi Texas September 9, 2010

    Little JoJo is all grown up! I love everything about the song and video. Team JoJo all the way!!!!!!

  26. Daseekah September 9, 2010

    wow this is a whole new direction for her. The introduction to this sounds like something i could do on a toy keyboard….just saying

  27. вeяячℓiσuѕ вeα September 10, 2010

    love it!!!

  28. Dave September 10, 2010

    Makes me feel sinful. It’s kind of haunting. I feel like i’m doing something wrong now by listening to this song after watching the video. & watching the video I feel like I need to go pray. I’m indecisive on whether it’s hit or miss.

  29. Teflon Boy September 10, 2010

    I like the energy of this track…, it almost reminds me of old school Madonna. Very atmospheric, I agree the video could have been better. I really liked the concept but a few more shots, featuring the blindfold would have worked better for me i.e. a long shot of them dancing together with her wearing a killer dress but still with the blindfold on…, like a whole date sequence. Love the bold font, just not enough follow through. Really good song tho, it reminds me of a time when songs didn’t have to have the sound of a familiar hit to be a hit.

  30. Kevin September 10, 2010

    this is pretty good.

    its a little low budget…but its a mixtape, not a LP, so it makes sesne

  31. Bri September 10, 2010

    Love Jojo but this video would have been better without so many solo blindfold scenes. She looked hot at the end but she should have looked like that throughout.But I still love this song and her.

  32. Keesha September 10, 2010

    I like the song. The video is okay. I love Jojo though. Keep it comming with the music girl!

  33. Delroy September 10, 2010

    have to admit that i wasn’t too sure if i wanted to watch it, but i have to say tha i am glad that i did. this is the first time hearing and watching this and i have to say that it is a really good song. And as for other vids various artists over the past decade, i think that it is one of a few that are good, i need to get the nowmixtape.

  34. ULah October 3, 2010

    Love !

  35. ULah October 3, 2010


  36. BillyDoo October 20, 2010

    Support you forever

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