Tricky Stewart: “Christina Aguilera’s ‘Bionic’ Was Promoted Poorly”

Published: Saturday 13th Nov 2010 by Trent

Despite the continued efforts by Christina Aguilera’s camp to erase the commercial disaster that was ‘Bionic’ from her discography, there remains some speculation about what truly went wrong with the project.

One of the record’s main producers, Tricky Stewart, who also happens to be a close friend of the singer, believes that he has the answer – poor promotion. Check out what he had to say below:

“It just seemed like the timing was a little bit off and things got a little bit out of sync for her on that project,” says Stewart, who worked on several Bionic tracks and went on to serve as executive music consultant for Aguilera’s upcoming movie Burlesque (out Nov. 24). “This film is going to bring her right back where she needs to be. When she starts to focus on a new project, I think it’s going to be amazing.”

Stewart doesn’t think Aguilera needs to switch things up when the time comes to record her next album, either. “I think what Christina does musically is always fine,” he adds. “It’s a matter of if it can be marketed properly. When I listen to [Bionic], I definitely am a fan. More than anything, it was promoted poorly.” {Source}

Let’s review: Aguilera promoted this album on ‘American Idol’, ‘The Early Show’, the MTV Movie Awards, ‘Live with Regis & Kelly’, ‘The Today Show’, ‘The Oprah Winfrey Show’ and even ‘Vh1 Storytellers’. In addition, there was a new episode of Vh1’s ‘Behind The Music’ filmed specifically to include details about this project so how in the world could Stewart think for a moment that it was promoted poorly?

The only other thing that Aguilera could have done to increase public interest was to come through people’s television screens during her ‘Not Myself Tonight’ video and give them a lap dance with a 50% off coupon for the album. Either that or launch a full arena tour which would have proven to be an even bigger waste of money for her label because the patrons wouldn’t know most of the songs she might have chosen to perform as most people didn’t buy the album.

Simply put: people just weren’t interested in what Aguilera had to offer. The sooner her dwindling fanbase and her team realise that then the sooner they will be able to go back to basics (no pun intended) and find a new direction for her music. Some people just can’t handle the truth.