The video for Nicola Roberts‘ debut solo single ‘Beat of My Drum’ premiered moments ago – two days ahead of its scheduled unveiling.
Produced by Diplo (Beyonce’s ‘Run The World’), the cut serves as the first release to be lifted from her ‘Cinderella’s Eyes’ LP (due this Summer).
Can Girls Aloud’s ‘quiet one’ make a loud enough noise on her own? Find out after the jump…
To say the song’s title is ironic would be the biggest of understatement’s. For, Roberts’ executed the choreography with all the effort of a drunk pensioner. So stiff, I literally felt like splashing engine oil at the screen.
What’s more, though initially promising, the song itself is just not the business. This paired with her shockingly bad performance kinda reaffirms why some people just aren’t cut out to go solo. Something Roberts seems to agree with herself – if the deer in headlights look on her face throughout the vid is anything to go by.
Still, given the undoubtedly ‘left-field’ approach she’s taken compared to bandmate Cheryl Cole, I’m still eager to see what she’s serving up with te project. For her sake, it needs to be better material, with a slice of confidence, because this is not it.
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Rihanna is slaying gaga
The End!!!!
I love it! The lyrics are very personal and the dancing in the video reflects this I think! Quite fun and cheeky!
Rihanna is the goddess of music!!!!
LOVE NICOLA
SHE BETTA DO IT!
SHE AND THIS ALBUM WILL SLAY!!!
Beyonce/Ciara this would have been the PERFECT comeback single for you
the dancing at the end
BUAHAHAHAHAQHAH
Now I know why she was always in the background….Cannot dance to save her life and the song sucks…
Plus, Kerry Johnson do u have a life…. & lmaoo at that gay- a** avator pic….please tell me that’s not you,lmaooo I can’t
@Sam,
A. Ur a hater
B. U need to post another vid.
LOL this review SUCKS,the song is amazing and the video is so quirky and different.it seriously S*5$s all over cheryls solo stuff i smell a new chart princess being born
I take that back, the song is decent.
NEW MUSIC: JOE JONAS – ‘SEE NO MORE’ [CO-WRITTEN BY CHRIS BROWN] http://3xtras.net/
Sorry Sam, but you are definitely the minority on this one. This song IS the business
@I SEE
LOL LET ME GUESS YOUR BETTER LOOKING HUH
cant play in my country…but i feel im not missing out???
Love it, unique and cool!
MJ=GOD OF MUSIC
RIHANNA=GODDESS OF MUSIC
BEYONCE=QUEEN OF URBAN POP
BRITNEY SPEARS=LEGEND OF POP
KATY PERRY / GAGA=PRINCESS OF POP
Can’t watch it! 🙁
P.S. The album is due out in autumn not summer!
BEFORE WE TURN OUT THE LIGHTS
AND CLOSE OUR EYES
I’LL TELL YOU A SECRET, I HELD ALL MY LIFE
IT’S YOU THAT I LIVE FOR
AND FOR YOU I’LL DIE
SO I LAY HERE TO THE END TIL THE FINAL GOODBYE!!!!
Sam you’re so wrong … the song is brilliant … and the video reflects it … it’s fun and quirky …
Nicola isn’t trying to be the next Britney Spears ….
@Kerry Johnson
Go Away you Delusional Queen.
Everything you say makes no sense. And your spamming the forum with childish hate.
Grow Up Lil Boy/Girl.
How is Rihanna slaying anyone with no single on the Top Ten right now, even though she just released TWO!!! It took her months to sell a million with “Loud”. Gaga has done it within a week. (And dont bring up the Amazon thing, Rihanna sold Rated R for 99c, it only sold 140,000) FLOP. Her Tour flopped. Shes not even on Forbes Most Powerful Music Artists. But ill tell you whos number 1 on that list. Lady Gaga. 🙂
Rihanna isn’t slaying anyone. take a seat dusty delusional queen. To be honest I get hard when I look at your pic. You look like you give good head & swallow n**.
The production on this song is incredible. So layered. It’s a fun simple pop song and she executes it perfectly. I wish her well!
@YA’LL ARE TOO FAKE
NO you shut the f*** up you delusional P****!!!!
Rihanna is the goddess of music, so deal with it!!!!!
You might not like it but it’s the truth.
KISS MY ASS
Rhianna is one the weakest performers in music history, walks from stage left to stage right.
@DUNKFAN
and yet she’s still one of the biggest pop stars in todays music industry
This song is sooo adictive, I’m very happy that Nicola did something different to what Cheryl has to offer. It will debut it top ten for sure. The music video is fresh and it makes u come back to watch it over and over again. I can imagine Nadine Coyle’s face, I bet she is not happy at all watching her another bandmate releasing great stuff. Nadine debut single did embarrassingly wrong damaging all her solo career desires and dreams.
Ever thought of proof reading your posts before publishing?
Hours later Kerry johnson is still here,hahahaha
Again do you have a life. This is sad.
what’s wrong with my post?
@I SEE
I see you cant help but to resist my comments LOL
GET LOST!!!!! Before I take your life
OOH! This video is HOT! I LOVE the visuals, I love the stimuli, I love how simple she kept it, I love her. I don’t know how it will go over in the UK, but I hope she releases that in the US, with the right promotional campaign, she could make that song into a top 10 hit. It easily glides past the competition.
She wasn’t as bad as i thought she’d be, the dance moves were okay executed and cute. Still can’t stand the song
I honestly think that the problem with most people who access this blog, is that they are small minded, and already have a set preconceived notions on songs, and artists based on whom their favorite is , or based on what the “norm” is. There is not one artist out who does not put out garbage, however that is the beauty of Music is the exploration, and the art. Maybe if people would stop and think [and use Firefox so that they had access to Spell Check] before ignorantly commenting on a song, maybe the quality of the comments I see here would be better. Most of these “opinions” are garbage. #Jussayin
Y’ALL ARE TOO FAKE
June 3, 2011 at 5:41 pm
@Kerry Johnson
Go Away you Delusional Queen.
Everything you say makes no sense. And your spamming the forum with childish hate.
Grow Up Lil Boy/Girl.
How is Rihanna slaying anyone with no single on the Top Ten right now, even though she just released TWO!!! It took her months to sell a million with “Loud”. Gaga has done it within a week. (And dont bring up the Amazon thing, Rihanna sold Rated R for 99c, it only sold 140,000) FLOP. Her Tour flopped. Shes not even on Forbes Most Powerful Music Artists. But ill tell you whos number 1 on that list. Lady Gaga.
Rihanna isn’t slaying anyone. take a seat dusty delusional queen. To be honest I get hard when I look at your pic. You look like you give good head & swallow n**.
=======
AS A GODGA MONSTER I LOVE YOU FOR THIS
YOU OFFICIALLY SLAYED EVERY R****** FAN THAT LIVES ON THIS SITE!!!!
HAHAHAHA
http://images4.fanpop.com/image/photos/22200000/Gaga-3-lady-gaga-22244964-200-113.gif
@ARE YOU SERIOUS
HE/SHE aint slayed no one SIT!!!!!
I always have the last laught, keyword ALWAYS
#SPELLCHECK
HAHAHHAHAHAHA
HAHAHAHHAHAHA
HAHAHAHHAHAHAHA
HAHAHAHAHHAHAHAHA
HAHAHAHAHAHAHAHHAHAHA
HAHAHAHAHAHAHHAHAHAHHAHA
AHAHAHAHHAHAHAHAHAHAHAHHAHAHAHAHAHA
HAHAHAHAHAHHAAHHAHAHAHAHAHAHHAHAHAHAAAHHAHAH
I WON!!!!
I really like the song and shes pretty cute but I agree that she could use more energy.
She’s not that bad, in fact gaga can learn a few from this chick
yea i said!!!
@KERRY JOHNSON
Why not get to point of the post?
What do you think of the video and song?
@TRUE SKARLET
IT’S COOL
I LIKE IT!!!!!!
@KERRY JOHNSON
Same
i love her..:)..
….Walmart Giving Back After Laying Off Over 50,000 People.. $1,000 Giftcards – I Grab 2 of Them..LOL http://ow.ly/54E1U
@TRUE SKARLET
LOL!!!!
Im going to make it my personal goal to contact Sam to get this child Kerry blocked from the site. And not just by Screen-Name. I’m talking Your I.P address copied and pasted to lock your ass from spamming the forums. It’s too annoying. I don’t think the regular posters who come here can ignore that, it’s not fair to them to have to see.
“(Anything) SLAYS GAGA’s Career” “KISS ME!” . Everytime we click on a post.
Kerry I promise you will be removed soon boo. nobody wants to kiss your lonely f** ass, we want to fill you with n** and pass you to the side.
-Jokes Aside-. Kerry your done on That Grape Juice .net. Go to World Star Hip Hop with all that ignorance.
YA’LL ARE TOO FAKE
THE WAY I SEE IT , YOUR A COWARD AND CANT HANDLE THE HEAT
CONGRADUALTIONS
YOU JUST PROVE HOW STRONG IM AM TO DELUSIONAL FANS
I LIKE IT LIKE IT
Ok Lil Boy. Whatever you say.
@YA’LL ARE TOO FAKE
No my friend whatevever you say!!!!!
I think people should leave @ Kerry Johnson alone, he obviously is mentally handicapped. From time the he-she starts posting about Rihanna on a post that doesn’t even mention her, then you know somethings wrong.
Anyhoo, I think Nicola’s song is a grower. I quite like the dancing in the video, I just wish her face would have more expression.
Wow DIPLO what the F*CK were you thinking? This should have been a Beyonce single. This girl is so cute (love her looks and porcelain skin), but she can’t dance!
@MAE
LOL THANK YOU!!!!1
talk about a dead corpse dancing. the least she is is motivated. the vid is interesting, though, and her African outfit. lol sam, “deer in headlights look”! song’s ok.
Nicola is a good solo artist. She’s different and quirky. The song is irritatedly catchy. But the video was a mess she looks so uncomfortable and shy and the dancing made me cringe and all of these factors made it uncomfortable to watch. I still like the song though.
THIS VIDEO AND SONG SLAYSSSSSSSSSSSSSSSSSSSS!!!!!!!!!!!!!!!
SAM YOU ARE TOTALLY WRONG!!!!
Sam, your review was weak and wrong on soooo many levels. Iam sorry that you dont ‘Get it’. even thou 63.03% of the audience think its a HIT!!!!!!!!!!!
Wht did you want her to do? Be something she not? The dancing is Fun and ghetto. Love it. Shes not trying to be the next Bey or Rihanna. I hope She goes No.1 and breaks america. TEAMNICOLA.
Post more of Nicola because shes amazing. Stop talking BS.
Sam i don’t think you really get nicola or her music the whole “bored” look “i don’t care” attitude is part of her personna . fortunately she has been getting good reviews so far and people response is mostly positive so she may actually do well in the charts
This is insanely catchy, found myself singing the L.O.V.E. part too many times! The song is very M.I.A. sounding, which is a great thing, but isn’t original. Yes Nicola is quirky, and I applaud her for going against the grain with this one, but the video doesn’t do the song justice.
I’m sure once the money comes in, the budget for the next video will produce a better quality video, wardrobe and makeup! I mean come on, only two outfit changes throughout the entire video????
I would SO **** Kerry Johnson….
the song seem alright different to whats popluar right now, her dancing was crap but then she not beyonce, i don’t feel it needed her to be the greatest dancer with this kind of song so i blame the choreographer for that one.
I do not know who she is by why do people have such high expectations for her to be a dancer. I’m from the USA so even though I have heard of Cheryl Cole and her group and I don’t know who she or this girl is and I do not know their previous music. I don’t think they were dancers because there would have been features in the USA about them. I think the video was cute and cheep for a new artist in the USA. I would not knock a girl for trying to get her hustle on in a downward music industry.
I do not know who she is or why some people have such high expectations for her to be a dancer. I’m from the USA so even though I have heard of Cheryl Cole and her group and I don’t know who she or this girl is and I do not know their previous music. I don’t think they were dancers because there would have been features in the USA about them. I think the video was cute and cheep for a new artist in the USA. I would not knock a girl for trying to get her hustle on in a downward music industry.
Rihanna and then now Nicola Roberts. LOL
Nicola has her own style of music you can not appreciate that because you’re stuck with crappy rnb music
I love it when the underdog rises if Robyn was to do a track with Beyonce this would be the song! Well done to Nicola for coming out with the best solo record from a Girls Aloud member since Fight For This Love, Nicola has grown into a stunning girl, she obviously wrote the track to as the lyrics seem personal which is also a good look , i think with the right posh she is set to have a monster hit with this, im well impressed, well done!
Finally! this b**** and Kimberly are the most underated girls aloud members, and they are undoubtedly the best ones. Especially together. Thanks Nicola for making music! this track is so hot!!
im actually suprised how good the song and video are. she obviously didnt have a huge budget for the video but did an amazing job with what she had. if she wasnt a member of girls aloud then people would be praising this song, video and her as ‘eclectic’ along the lines of la roux or M.I.A. its certainly more creative and original than anything cheryl cole or nadine coyle have come up with.
heard this on T4 this morning ad had to change the channel
sorry
Yep thumbs you I like it….wanna hear the rest of this album…homegurl really trying with the moves….booty shaking and all lol
Illuminati COvering 1 eye again!
I think Nicola’s choreography is meant to be like that … Her whole personality, voice, attitude just compliments it and puts out a laid-back feel. She doesn’t take herself seriously. I like it. She has the best voice in Girls Aloud, anyway, so she’ll do ok. Good luck to her.