The video for Nicola Roberts‘ debut solo single ‘Beat of My Drum’ premiered moments ago – two days ahead of its scheduled unveiling.
Produced by Diplo (Beyonce’s ‘Run The World’), the cut serves as the first release to be lifted from her ‘Cinderella’s Eyes’ LP (due this Summer).
Can Girls Aloud’s ‘quiet one’ make a loud enough noise on her own? Find out after the jump…
To say the song’s title is ironic would be the biggest of understatement’s. For, Roberts’ executed the choreography with all the effort of a drunk pensioner. So stiff, I literally felt like splashing engine oil at the screen.
What’s more, though initially promising, the song itself is just not the business. This paired with her shockingly bad performance kinda reaffirms why some people just aren’t cut out to go solo. Something Roberts seems to agree with herself – if the deer in headlights look on her face throughout the vid is anything to go by.
Still, given the undoubtedly ‘left-field’ approach she’s taken compared to bandmate Cheryl Cole, I’m still eager to see what she’s serving up with te project. For her sake, it needs to be better material, with a slice of confidence, because this is not it.
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