Day 26 are back! A feat of epic proportions given their Bad Boy humblings.
A member down and a no longer with the Diddy-helmed label, the group (who now call Atlantic Records home) are keen to show they can make a name beyond the ‘Making The Band’ moniker and without former bandmate Q.
New single ‘Made Love Lately’ is the vehicle the quad are hoping will mobilise their return to the charts. The Jim Beanz produced cut is also accompanies the group’s new reality webisode, the trailer for which you can check out after the jump – together with ‘Love Lately’.
Though lyrically, the track finds the group in tried, tested, and overdone territory, it’d be criminal to dismiss the lush melodies and harmonies which decorate the solid mid-tempo.
What’s more, true to form, Robert, Willie, Mike, and Brian, all turn in stellar vocal contributions, offering a nostalgic throwback to the R&B groups of yesteryear. You know, the Boyz II Mens, Blackstreets, and New Editions. All of who laid great emphasis on both collective and solo input to tracks.
Yet it’s this “sound of yesteryear” which also serves as potentially detrimental here. For, after many a listen, I still struggle to see where this would sit in the contemporary climate. Even in the Urban arena. As such, the boys would be well-advised to pair ‘Lately’ with something more contemporary; even if it means deeming this a buzz track. Sometimes, it pays (quite literally) to “play the game”.
Speaking of which, the group are playing their trusty reality card in a bid to reintroduce themselves to the current market. Check out the trailer for their forthcoming web-series below: