‘It’s going down down Barbie- pushing a Pink Ferrari‘
Say what you will about Nicki Minaj‘s animated vocal style and ‘unorthodox’ fashions, but when it comes to branding, there is simply no way you can deny her skill.
For, as a way of capitalizing on her already lucrative ‘Barbie’ persona, she has teamed up with Mattel to release a limited edition Nicki Minaj Doll in a bid to raise money for Project Angel Food, which provides meals for men, women and children affected by HIV/AIDS.
More below,courtesy of NecoleBitchie…
On the partnership, Mattel explained:
Barbie is obviously a pop culture icon. She’s been in the spotlight for over 50 years, and strikes that chord with girls of all ages in terms of being representative of the times. And Nicki is a big part of pop culture and also huge within the fashion industry, as well as a big Barbie fan.
It’s really exciting for us that she’s been so generous to allow us to create this one-of-a-kind doll to support such an important cause.
We wonder if these dolls come with a killer flow and interchangeable ‘assets’.