With almost 800,000 copies sold within the space of two weeks, Drake‘s latest album ‘Take Care’ has given both he and his management, Hip Hop Since 1978, much to smile about.
Well -that is until a few days ago.
For today, reports have emerged that the Canadian Rapper has parted days with the company, less than three years after signing with them.
All the details below…
Housing the likes of Kanye West and Nicki Minaj, who signed to the company shortly after giving former manager Sean ‘Diddy’ Combs the boot, Hip Hop Since 1978 is also responsible for the campaigns behind the Rapper’s latest project and its predecessor ‘Thank Me Later‘.
As if his dismissal of this group wasn’t enough, he has also severed ties with one time representatives, International Creative Management, and replaced them with Brent Smith of the William Morris Endeavor who also represent Snoop Dogg.
While fans can expect carefully worded statements from both ICM and 1978 ‘wishing Drake well’ to surface in coming days, there is little doubt the relationship between the Rapper and his former partners is anything but amicable.
Because, putting aside all the legal hoo-ha that comes with a decision like this, things must have been pretty bad for Drake to dismiss them in the middle of a successful promotional campaign.
Either way, only time will what this really means for his career.
Let’s just hope he doesn’t live to regret it.