With the countdown to Madonna‘s musical return in full swing, the Pop royal is clawing her way back into the spotlight.

Having today revealed that her forthcoming album is titled ‘M.D.N.A’, the singer stepped out for the London premiere of ‘W.E’ – her latest effort as a movie director.

For many, though, tonight’s showing is little more than a cleverly orchestrated means of relaunching her media presence. Indeed, ‘W.E’ already received a London premiere last October at the BFI London Film Festival; while it’s no coincidence that the release of her new single ‘Gimmie Your Luvin’ and high-profile Superbowl performance are merely weeks away.

Got to love how the “premium” acts have their strategy on point!

Your thoughts?